Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
704 Publications
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, Lena, et al. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
LibreCat
| Files available
2015 | Mastersthesis | LibreCat-ID: 3309
Fanasch, Patrizia. Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
LibreCat
2015 | Bachelorsthesis | LibreCat-ID: 3310
Walczok, Gregor Paul. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 288
Cox, Joe, and Daniel Kaimann. “How Do Reviews from Professional Critics Interact with Other Signals of Product Quality? Evidence from the Video Game Industry.” Journal of Consumer Behaviour, vol. 14, no. 6, Wiley Online Library, 2015, pp. 366–77, doi:10.1002/cb.1553.
LibreCat
| Files available
| DOI
2015 | Working Paper | LibreCat-ID: 21131
Grund, Christian, and Kirsten Thommes. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
LibreCat
2015 | Working Paper | LibreCat-ID: 21132
Grund, Christian, et al. Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 228
Fahr, Rene, and Behnud Mir Djawadi. “‘…and They Are Really Lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology, Elsevier, 2015, pp. 48–59, doi:10.1016/j.joep.2015.03.002.
LibreCat
| Files available
| DOI
2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, et al. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 442–47.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, et al. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly, vol. 39, no. 1, MIS RC, 2015, pp. 177–200.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18, no. 2, 2015, pp. 210--228.
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, et al. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, pp. 12--21.
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, pp. 173--183.
LibreCat
2015 | Journal Article | LibreCat-ID: 4871
Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology, vol. 48, 2015, pp. 48–59.
LibreCat
2015 | Book Chapter | LibreCat-ID: 4943
Eggert, Andreas, et al. “Wertbasiertes Verkaufen Auf Industriegütermärkten.” Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, 2015, pp. 483–95, doi:10.1007/978-3-8349-4681-2_23.
LibreCat
| DOI
2015 | Journal Article | LibreCat-ID: 4968
Grund, Christian, et al. “Public Good Provision in Blended Groups of Partners and Strangers.” Economics Letters, 2015, pp. 41--44.
LibreCat