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704 Publications
2011 | Journal Article | LibreCat-ID: 5553
Steinmetz, H., Davidov, E., & Schmidt, P. (2011). Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior. Methodological Innovation, 6(1), 95–110.
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2011 | Report | LibreCat-ID: 668
Kaimann, D. (2011). “To infinity and beyond!” - A genre-specific film analysis of movie success mechanisms. Universität Paderborn.
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| Files available
2011 | Conference Paper | LibreCat-ID: 46702
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award). 2011 AMA Winter Academic Conference, Austin, TX. 2011 AMA Winter Academic Conference, Austin, TX.
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2011 | Conference Paper | LibreCat-ID: 46701
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? 40th EMAC Annual Conference, Ljubljana. 40th EMAC Annual Conference, Ljubljana.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? 40th EMAC Annual Conference, Ljubljana. 40th EMAC Annual Conference, Ljubljana.
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2011 | Journal Article | LibreCat-ID: 46641
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management, 40(5), 661–670. https://doi.org/10.1016/j.indmarman.2011.05.007
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| DOI
2011 | Journal Article | LibreCat-ID: 4938
Schneider, M., & Rütten, K.-G. (2011). Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt. Personal, 2, 6--8.
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2011 | Journal Article | LibreCat-ID: 4916
Warneke, D., & Schneider, M. (2011). Expatriate compensation packages: what do employees prefer? Cross Cultural Management: An International Journal, 2, 236--256.
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2011 | Conference Paper | LibreCat-ID: 45752
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., Woisetschläger, D., & Eggert, A. (2010). Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In Proceedings of the 18th International Colloquium in Relationship Marketing.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., Garnefeld, I., Hogreve, J., & Eggert, A. (2010). Referral Reward Programs: A Means for Service Recovery? In Proceedings of the 18th International Colloquium in Relationship Marketing.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In Proceedings of the 2nd ISBM Workshop at Harvard Business School.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., Eggert, A., & Hogreve, J. (2010). Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In Proceedings of the 39th EMAC Conference.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann, S., Wünderlich, N., & Wangenheim, F. v. (Eds.). (2010). Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand.
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2010 | Misc | LibreCat-ID: 6109
Kabst, R. (2010). Editorial: Aufschwung mitgestalten (Vol. 2).
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2010 | Misc | LibreCat-ID: 6110
Kabst, R., Kötter, P. M., Meifert, M., & Wehner, M. C. (2010). HR Business Partner gesucht (Vol. 3, pp. 6–9).
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