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131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
Ulaga W, Eggert A. Linking Customer Value to Customer Share in Business Relationship. In: Woodside A, Golfetto F, Gibbert M, eds. Creating and Managing Superior Customer Value. Vol 14. Advances in Business Marketing and Purchasing. ; 2008:221-247.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
Eggert A, Helm S, Garnefeld I. Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden. Marketing ZfP. 2007;(4):233--246.
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
Ulaga W, Eggert A. Value-based differentiation in business relationships: Gaining and sustaining key supplier status. Journal of marketing. 2006;(1):119--136.
LibreCat
2006 | Journal Article | LibreCat-ID: 4868
Ulaga W, Eggert A. Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships. European Journal of Marketing. 2006;40(3/4):311-327. doi:10.1108/03090560610648075
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert A, Ulaga W, Schultz F. Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis. Industrial Marketing Management. 2006;35(1):20-27.
LibreCat
2005 | Journal Article | LibreCat-ID: 4869
Eggert A, Ulaga W, Schultz F. Value creation in the relationship life cycle: A quasi-longitudinal analysis. Industrial Marketing Management. 2005;35(1):20-27. doi:10.1016/j.indmarman.2005.07.003
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga W, Arrègle J-L, Eggert A. The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships. Finanza Marketing E Produzione. 2005.
LibreCat
2005 | Journal Article | LibreCat-ID: 4890
Ulaga W, Eggert A. Relationship Value in Business Markets: The Construct and Its Dimensions. Journal of Business-to-Business Marketing. 2005;12(1):73-99. doi:10.1300/j033v12n01_04
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel F, Eggert A, Fassott G, eds. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele.; 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
Bliemel F, Eggert A, Fassott G, Henseler J. Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse. In: Bliemel F, Eggert A, Fassott G, Henseler J, eds. Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele. Stuttgart: Schäffer-Poeschel; 2005:9-16.
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