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131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
W. Ulaga and A. Eggert, “Linking Customer Value to Customer Share in Business Relationship,” in Creating and Managing Superior Customer Value, vol. 14, A. Woodside, F. Golfetto, and M. Gibbert, Eds. 2008, pp. 221–247.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
A. Eggert, S. Helm, and I. Garnefeld, “Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.,” Marketing ZfP, no. 4, pp. 233--246, 2007.
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
W. Ulaga and A. Eggert, “Value-based differentiation in business relationships: Gaining and sustaining key supplier status,” Journal of marketing, no. 1, pp. 119--136, 2006.
LibreCat
2006 | Journal Article | LibreCat-ID: 7432
A. Eggert, W. Ulaga, and F. Schultz, “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis,” Industrial Marketing Management, vol. 35, no. 1, pp. 20–27, 2006.
LibreCat
2005 | Journal Article | LibreCat-ID: 4876
W. Ulaga, J.-L. Arrègle, and A. Eggert, “The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships.,” Finanza Marketing E Produzione, 2005.
LibreCat
2005 | Book (Editor) | LibreCat-ID: 4924
F. Bliemel, A. Eggert, and G. Fassott, Eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele. 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
F. Bliemel, A. Eggert, G. Fassott, and J. Henseler, “Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse,” in Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, F. Bliemel, A. Eggert, G. Fassott, and J. Henseler, Eds. Stuttgart: Schäffer-Poeschel, 2005, pp. 9–16.
LibreCat