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131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W., & Eggert, A. (2008). Linking Customer Value to Customer Share in Business Relationship. In A. Woodside, F. Golfetto, & M. Gibbert (Eds.), Creating and Managing Superior Customer Value (Vol. 14, pp. 221–247).
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
Eggert, A., Helm, S., & Garnefeld, I. (2007). Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden. Marketing ZfP, (4), 233--246.
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
Ulaga, W., & Eggert, A. (2006). Value-based differentiation in business relationships: Gaining and sustaining key supplier status. Journal of Marketing, (1), 119--136.
LibreCat
2006 | Journal Article | LibreCat-ID: 4868
Ulaga, W., & Eggert, A. (2006). Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships. European Journal of Marketing, 40(3/4), 311–327. https://doi.org/10.1108/03090560610648075
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert, A., Ulaga, W., & Schultz, F. (2006). Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis. Industrial Marketing Management, 35(1), 20–27.
LibreCat
2005 | Journal Article | LibreCat-ID: 4869
Eggert, A., Ulaga, W., & Schultz, F. (2005). Value creation in the relationship life cycle: A quasi-longitudinal analysis. Industrial Marketing Management, 35(1), 20–27. https://doi.org/10.1016/j.indmarman.2005.07.003
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga, W., Arrègle, J.-L., & Eggert, A. (2005). The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships. Finanza Marketing E Produzione.
LibreCat
2005 | Journal Article | LibreCat-ID: 4890
Ulaga, W., & Eggert, A. (2005). Relationship Value in Business Markets: The Construct and Its Dimensions. Journal of Business-to-Business Marketing, 12(1), 73–99. https://doi.org/10.1300/j033v12n01_04
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, F., Eggert, A., & Fassott, G. (Eds.). (2005). Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F., Eggert, A., Fassott, G., & Henseler, J. (2005). Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele (pp. 9–16). Stuttgart: Schäffer-Poeschel.
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