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131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W, and A Eggert. “Linking Customer Value to Customer Share in Business Relationship.” In Creating and Managing Superior Customer Value, edited by A Woodside, F Golfetto, and M Gibbert, 14:221–47. Advances in Business Marketing and Purchasing, 2008.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
Eggert, Andreas, Sabrina Helm, and Ina Garnefeld. “Kundenbindung Durch Weiterempfehlung? Eine Experimentelle Untersuchung Der Wirkung Positiver Kundenempfehlungen Auf Die Bindung Des Empfehlenden.” Marketing ZfP, no. 4 (2007): 233--246.
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1 (2006): 119--136.
LibreCat
2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing 40, no. 3/4 (2006): 311–27. https://doi.org/10.1108/03090560610648075.
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert, A, W Ulaga, and F Schultz. “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management 35, no. 1 (2006): 20–27.
LibreCat
2005 | Journal Article | LibreCat-ID: 4869
Eggert, Andreas, Wolfgang Ulaga, and Franziska Schultz. “Value Creation in the Relationship Life Cycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management 35, no. 1 (2005): 20–27. https://doi.org/10.1016/j.indmarman.2005.07.003.
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga, Wolfgang, Jean-Luc Arrègle, and Andreas Eggert. “The Dynamic Nature of Value in Business Markets: New versus Ongoing Supplier Relationships.” Finanza Marketing E Produzione, 2005.
LibreCat
2005 | Journal Article | LibreCat-ID: 4890
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value in Business Markets: The Construct and Its Dimensions.” Journal of Business-to-Business Marketing 12, no. 1 (2005): 73–99. https://doi.org/10.1300/j033v12n01_04.
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, Friedhelm, Andreas Eggert, and Georg Fassott, eds. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F, A Eggert, G Fassott, and J Henseler. “Die PLS-Pfadmodellierung: Mehr Als Eine Alternative Zur Kovarianzstrukturanalyse.” In Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel, A Eggert, G Fassott, and J Henseler, 9–16. Stuttgart: Schäffer-Poeschel, 2005.
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