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131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W., and A. Eggert. “Linking Customer Value to Customer Share in Business Relationship.” Creating and Managing Superior Customer Value, edited by A Woodside et al., vol. 14, 2008, pp. 221–47.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
Eggert, Andreas, et al. “Kundenbindung Durch Weiterempfehlung? Eine Experimentelle Untersuchung Der Wirkung Positiver Kundenempfehlungen Auf Die Bindung Des Empfehlenden.” Marketing ZfP, no. 4, 2007, pp. 233--246.
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1, 2006, pp. 119--136.
LibreCat
2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing, vol. 40, no. 3/4, Emerald, 2006, pp. 311–27, doi:10.1108/03090560610648075.
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert, A., et al. “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management, vol. 35, no. 1, 2006, pp. 20–27.
LibreCat
2005 | Journal Article | LibreCat-ID: 4869
Eggert, Andreas, et al. “Value Creation in the Relationship Life Cycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management, vol. 35, no. 1, Elsevier BV, 2005, pp. 20–27, doi:10.1016/j.indmarman.2005.07.003.
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga, Wolfgang, et al. “The Dynamic Nature of Value in Business Markets: New versus Ongoing Supplier Relationships.” Finanza Marketing E Produzione, 2005.
LibreCat
2005 | Journal Article | LibreCat-ID: 4890
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value in Business Markets: The Construct and Its Dimensions.” Journal of Business-to-Business Marketing, vol. 12, no. 1, Informa UK Limited, 2005, pp. 73–99, doi:10.1300/j033v12n01_04.
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, Friedhelm, et al., editors. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele. 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F., et al. “Die PLS-Pfadmodellierung: Mehr Als Eine Alternative Zur Kovarianzstrukturanalyse.” Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel et al., Schäffer-Poeschel, 2005, pp. 9–16.
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