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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Eggert A, Kleinaltenkamp M, Kashyap V. Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management. 2019;79:13--20.
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2019 | Journal Article | LibreCat-ID: 13455
Garnefeld I, Eggert A, Husemann-Kopetzky M, Boehm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595--616.
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2019 | Conference Paper | LibreCat-ID: 13456
Eggert A, Boehm E, Akalan R, Gebauer H. Service Growth by Acquisition – An Event Study. 2019.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research. 2018;(2):22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
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2018 | Journal Article | LibreCat-ID: 5001
Garnefeld I, Boehm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133--1147.
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2018 | Conference Paper | LibreCat-ID: 5480
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.
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2017 | Journal Article | LibreCat-ID: 4836
Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017:42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science. 2017;(4):467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert A, Boehm E, Cramer C. Business service outsourcing in manufacturing firms: an event study. Journal of Service Management. 2017;(3):476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2017:101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm S, Günter B, Eggert A, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017. doi:10.1007/978-3-658-10920-2
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| DOI
2017 | Book Chapter | LibreCat-ID: 4941
Eggert A. Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:37-51. doi:10.1007/978-3-658-10920-2_2
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| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm S, Günter B, Eggert A. Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:3-34. doi:10.1007/978-3-658-10920-2_1
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| DOI
2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld I, Boehm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Kundenwert. ; 2017:599--624.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld I, Boehm E, Feider L. Managing the Necessary Evil: Can Payment Methods Reduce Product Returns. 2017.
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