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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Eggert A, Kleinaltenkamp M, Kashyap V. Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management. 2019;79:13--20.
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2019 | Journal Article | LibreCat-ID: 13455
Garnefeld I, Eggert A, Husemann-Kopetzky M, Boehm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595--616.
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2019 | Conference Paper | LibreCat-ID: 13456
Eggert A, Boehm E, Akalan R, Gebauer H. Service Growth by Acquisition – An Event Study. 2019.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research. 2018;(2):22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
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2018 | Journal Article | LibreCat-ID: 5001
Garnefeld I, Boehm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133--1147.
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2018 | Conference Paper | LibreCat-ID: 5480
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.
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2017 | Journal Article | LibreCat-ID: 4836
Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017:42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science. 2017;(4):467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert A, Boehm E, Cramer C. Business service outsourcing in manufacturing firms: an event study. Journal of Service Management. 2017;(3):476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2017:101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm S, Günter B, Eggert A, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017. doi:10.1007/978-3-658-10920-2
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| DOI
2017 | Book Chapter | LibreCat-ID: 4941
Eggert A. Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:37-51. doi:10.1007/978-3-658-10920-2_2
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| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm S, Günter B, Eggert A. Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:3-34. doi:10.1007/978-3-658-10920-2_1
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| DOI
2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld I, Boehm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Kundenwert. ; 2017:599--624.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld I, Boehm E, Feider L. Managing the Necessary Evil: Can Payment Methods Reduce Product Returns. 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
Cramer C, Boehm E, Eggert A. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner M, Eggert A, Ulaga W, Backhaus K. Do customized service packages impede value capture in industrial markets? Journal of the Academy of marketing Science. 2016;(2):151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation. 2016;(1-2):128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing. 2016;(2):276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management. 2016:27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer C, Böhm E, Eggert A. The Service Award Paradox. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators’ Conference Proceeding. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In: 2016 AMA Winter Marketing Educators’ Conference Proceedings. ; 2016.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer C, Böhm E, Eggert A. Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective strategy for online retailers? In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert A, Steinhoff L, Garnefeld I. Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research. 2015;18(2):210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho H, Eggert A, Haas A, Ulaga W. How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management. 2015:12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management. 2015:173--183.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert A, Haas A, Ulaga W, Terho H. Wertbasiertes Verkaufen auf Industriegütermärkten. In: Handbuch Business-to-Business-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden; 2015:483-495. doi:10.1007/978-3-8349-4681-2_23
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2014 | Conference Paper | LibreCat-ID: 7725
Eggert A, Böhm E, Cramer C. Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In: 2015 AMA Winter Marketing Educators’ Conference Proceedings. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri V, Münkhoff E, Scheer LK. Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter T, Eggert A, Münkhoff E, Ulaga W. The corporate marketing department - Between value and vanish. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert A, Münkhoff E, Thiesbrummel C. Service transition: A viable option for manufacturing companies with declining financial performance? In: Proceedings of the 43rd European Marketing Academy (EMAC) Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho H, Eggert A, Ulaga W, Haas A. Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In: 2014 AMA Winter Marketing Educators’ Proceedings. ; 2014.
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2014 | Journal Article | LibreCat-ID: 4850
Eggert A, Hogreve J, Ulaga W, Muenkhoff E. Revenue and profit implications of industrial service strategies. Journal of Service Research. 2014;(1):23--39.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider M, Eggert A. Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management. 2014;7(1):312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert A, Thiesbrummel C, Deutscher C. Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management. 2014;7(3):380-405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff L, ed. Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse. Wiesbaden: Springer Gabler; 2014.
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert A, Thiesbrummel C, Deutscher C. Can service innovations substitute or complement product innovations? The case of German industrial firms. In: Proceedings of the 20th International Product Development Management Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert A, Ulaga W, Steiner M, Backhaus K. Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: Roceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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