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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Eggert A, Kleinaltenkamp M, Kashyap V. Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management. 2019;79:13--20.
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2019 | Journal Article | LibreCat-ID: 13455
Garnefeld I, Eggert A, Husemann-Kopetzky M, Boehm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595--616.
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2019 | Conference Paper | LibreCat-ID: 13456
Eggert A, Boehm E, Akalan R, Gebauer H. Service Growth by Acquisition – An Event Study. 2019.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research. 2018;(2):22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
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2018 | Journal Article | LibreCat-ID: 5001
Garnefeld I, Boehm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133--1147.
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2018 | Conference Paper | LibreCat-ID: 5480
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.
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2017 | Journal Article | LibreCat-ID: 4836
Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017:42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science. 2017;(4):467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert A, Boehm E, Cramer C. Business service outsourcing in manufacturing firms: an event study. Journal of Service Management. 2017;(3):476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2017:101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm S, Günter B, Eggert A, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017. doi:10.1007/978-3-658-10920-2
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2017 | Book Chapter | LibreCat-ID: 4941
Eggert A. Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:37-51. doi:10.1007/978-3-658-10920-2_2
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2017 | Book Chapter | LibreCat-ID: 4942
Helm S, Günter B, Eggert A. Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In: Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden; 2017:3-34. doi:10.1007/978-3-658-10920-2_1
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2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld I, Boehm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Kundenwert. ; 2017:599--624.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld I, Boehm E, Feider L. Managing the Necessary Evil: Can Payment Methods Reduce Product Returns. 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
Cramer C, Boehm E, Eggert A. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner M, Eggert A, Ulaga W, Backhaus K. Do customized service packages impede value capture in industrial markets? Journal of the Academy of marketing Science. 2016;(2):151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation. 2016;(1-2):128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing. 2016;(2):276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management. 2016:27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer C, Böhm E, Eggert A. The Service Award Paradox. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators’ Conference Proceeding. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In: 2016 AMA Winter Marketing Educators’ Conference Proceedings. ; 2016.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer C, Böhm E, Eggert A. Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective strategy for online retailers? In: Proceedings of the 44th European Marketing Academy (EMAC) Conference. ; 2015.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert A, Steinhoff L, Garnefeld I. Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research. 2015;18(2):210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho H, Eggert A, Haas A, Ulaga W. How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management. 2015:12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management. 2015:173--183.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert A, Haas A, Ulaga W, Terho H. Wertbasiertes Verkaufen auf Industriegütermärkten. In: Handbuch Business-to-Business-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden; 2015:483-495. doi:10.1007/978-3-8349-4681-2_23
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2014 | Conference Paper | LibreCat-ID: 7725
Eggert A, Böhm E, Cramer C. Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In: 2015 AMA Winter Marketing Educators’ Conference Proceedings. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri V, Münkhoff E, Scheer LK. Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter T, Eggert A, Münkhoff E, Ulaga W. The corporate marketing department - Between value and vanish. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert A, Münkhoff E, Thiesbrummel C. Service transition: A viable option for manufacturing companies with declining financial performance? In: Proceedings of the 43rd European Marketing Academy (EMAC) Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho H, Eggert A, Ulaga W, Haas A. Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In: 2014 AMA Winter Marketing Educators’ Proceedings. ; 2014.
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2014 | Journal Article | LibreCat-ID: 4850
Eggert A, Hogreve J, Ulaga W, Muenkhoff E. Revenue and profit implications of industrial service strategies. Journal of Service Research. 2014;(1):23--39.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider M, Eggert A. Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management. 2014;7(1):312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert A, Thiesbrummel C, Deutscher C. Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management. 2014;7(3):380-405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff L, ed. Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse. Wiesbaden: Springer Gabler; 2014.
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert A, Thiesbrummel C, Deutscher C. Can service innovations substitute or complement product innovations? The case of German industrial firms. In: Proceedings of the 20th International Product Development Management Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert A, Ulaga W, Steiner M, Backhaus K. Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: Roceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7736
Posner T, Garnefeld I, Eggert A. Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference. ; 2013.
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2013 | Conference Paper | LibreCat-ID: 7738
Eggert A, Thiesbrummel C, Deutscher C. Exploring differential effects of product and service innovations on industrial firms’ financial performance. In: 2013 AMA Winter Marketing Educators’ Proceedings. ; 2013.
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2013 | Journal Article | LibreCat-ID: 4851
Garnefeld I, Eggert A, Helm SV, Tax SS. Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing. 2013;(4):17--32.
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2013 | Journal Article | LibreCat-ID: 4852
Haas A, Eggert A, Terho H, Ulaga W. Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. Marketing Review St Gallen. 2013;(4):64--73.
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2013 | Journal Article | LibreCat-ID: 7429
Garnefeld I, Steinhoff L. Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management. 2013;24(1):64-81.
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2013 | Book (Editor) | LibreCat-ID: 7437
Münkhoff E, ed. Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen – Eine Latente Wachstumskurvenanalyse. Wiesbaden: Springer Gabler; 2013.
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2012 | Conference Paper | LibreCat-ID: 7739
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert A, Henseler J, Hollmann S. Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management. 2012;(2):75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management. 2012;(1):174--185.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011 AMA Summer Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management in business-to-business relationships. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings. ; 2011.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld I, Helm S, Eggert A. Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty. Journal of Service Research. 2011;(1):93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Eggert A, Hogreve J, Ulaga W, Muenkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;(5):661--670.
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2011 | Journal Article | LibreCat-ID: 4857
Eggert A, Serdaroglu M. Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach. Journal of Marketing Theory and Practice. 2011;(2):169--186.
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2011 | Book Chapter | LibreCat-ID: 4945
Ivens B, Eggert A. Key Account Management. In: Handbuch Vertriebsmanagement. ; 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld I, Woisetschläger D, Eggert A. Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral Reward Programs: A Means for Service Recovery? In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld I, Helm S, Eggert A, Tax S. Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In: Proceedings of the 2nd ISBM Workshop at Harvard Business School. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick B, Eggert A, Hogreve J. Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In: Proceedings of the 39th EMAC Conference. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference. ; 2010.
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2010 | Journal Article | LibreCat-ID: 4858
Eggert A, Ulaga W. Managing customer share in key supplier relationships. Industrial Marketing Management. 2010;(8):1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner SM, Eggert A, Lindemann E. Creating and appropriating value in collaborative relationships. Journal of business research. 2010;(8):840--848.
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2010 | Book Chapter | LibreCat-ID: 4960
Eggert A, Garnefeld I. Kundenbindung auf Basis des Relationship Value. In: Handbuch Kundenbindungsmanagement. Wiesbaden: Gabler; 2010:191-208. doi:10.1007/978-3-658-13650-5_7
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2009 | Conference Paper | LibreCat-ID: 7857
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In: Proceedings of the 17th International Colloquium in Relationship Marketing. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger D, Garnefeld I, Eggert A. Can Successful Customer Acquisition Hurt the Existing Customer Base? In: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert A, Ulaga W. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In: Proceedings of the 4th International Conference on Business Market Management. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators’ Proceedings. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
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2009 | Journal Article | LibreCat-ID: 4860
Eggert A, Ulaga W, Hollmann S. Benchmarking the impact of customer share in key-supplier relationships. Journal of Business & Industrial Marketing. 2009;(3/4):154--160.
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2009 | Book Chapter | LibreCat-ID: 4961
Helm S, Eggert A, Garnefeld I. Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In: Handbook of Partial Least Squares. Berlin, Heidelberg: Springer Berlin Heidelberg; 2009:515-534. doi:10.1007/978-3-540-32827-8_23
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2009 | Book Chapter | LibreCat-ID: 7441
Helm S, Eggert A, Garnefeld I. Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In: Esposito Vinzi V, Chin W, Henseler J, Wang H, eds. Handbook of Partial Least Squares - Concepts, Methods and Applications. Berlin: Springer; 2009:515-534.
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2008 | Journal Article | LibreCat-ID: 4861
Gouthier MH, Eggert A, Nogly F. Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 2008;(1):48--70.
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2008 | Book Chapter | LibreCat-ID: 4962
Ulaga W, Eggert A. Linking Customer Value to Customer Share in Business Relationships. In: Golfetto F, Gibbert M, eds. Woodside. ; 2008.
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