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131 Publications
2015 | Conference Paper | LibreCat-ID: 7723
@inproceedings{Cramer_Böhm_Eggert_2015, title={Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Cramer, C and Böhm, E and Eggert, A}, year={2015} }
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
@inproceedings{Feider_Garnefeld_Böhm_2015, title={Threatening customers not to return – An effective strategy for online retailers?}, booktitle={Proceedings of the 44th European Marketing Academy (EMAC) Conference}, author={Feider, L and Garnefeld, I and Böhm, E}, year={2015} }
LibreCat
2015 | Journal Article | LibreCat-ID: 4847
@article{Eggert_Steinhoff_Garnefeld_2015, title={Managing the bright and dark sides of status endowment in hierarchical loyalty programs}, volume={18}, number={2}, journal={Journal of Service Research}, author={Eggert, Andreas and Steinhoff, Lena and Garnefeld, Ina}, year={2015}, pages={210--228} }
LibreCat
2015 | Journal Article | LibreCat-ID: 4848
@article{Terho_Eggert_Haas_Ulaga_2015, title={How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang}, year={2015}, pages={12--21} }
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
@article{Eggert_Thiesbrummel_Deutscher_2015, title={Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Thiesbrummel, Christoph and Deutscher, Christian}, year={2015}, pages={173--183} }
LibreCat
2015 | Book Chapter | LibreCat-ID: 4943
@inbook{Eggert_Haas_Ulaga_Terho_2015, place={Wiesbaden}, title={Wertbasiertes Verkaufen auf Industriegütermärkten}, DOI={10.1007/978-3-8349-4681-2_23}, booktitle={Handbuch Business-to-Business-Marketing}, publisher={Springer Fachmedien Wiesbaden}, author={Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang and Terho, Harri}, year={2015}, pages={483–495} }
LibreCat
| DOI
2014 | Conference Paper | LibreCat-ID: 7725
@inproceedings{Eggert_Böhm_Cramer_2014, title={Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms}, booktitle={2015 AMA Winter Marketing Educators’ Conference Proceedings}, author={Eggert, A and Böhm, E and Cramer, C}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
@inproceedings{Kanuri_Münkhoff_Scheer_2014, title={Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?}, booktitle={ISBM 2014 Academic Conference}, author={Kanuri, V and Münkhoff, E and Scheer, L. K}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7728
@inproceedings{Eggert_Haas_Terho_Ulaga_Münkhoff_2014, title={Selling value in business markets: Why a powerful idea often fails}, booktitle={ISBM 2014 Academic Conference}, author={Eggert, A and Haas, A and Terho, H and Ulaga, W and Münkhoff, E}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
@inproceedings{Ritter_Eggert_Münkhoff_Ulaga_2014, title={The corporate marketing department - Between value and vanish}, booktitle={ISBM 2014 Academic Conference}, author={Ritter, T and Eggert, A and Münkhoff, E and Ulaga, W}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2014, title={Service transition: A viable option for manufacturing companies with declining financial performance?}, booktitle={Proceedings of the 43rd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}, booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H and Eggert, A and Ulaga, W and Haas, A}, year={2014} }
LibreCat
2014 | Journal Article | LibreCat-ID: 4850
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2014, title={Revenue and profit implications of industrial service strategies}, number={1}, journal={Journal of Service Research}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2014}, pages={23--39} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
@article{Schneider_Eggert_2014, title={Embracing complex causality with the QCA method: An invitation}, volume={7}, number={1}, journal={Journal of Business Market Management}, author={Schneider, M and Eggert, A}, year={2014}, pages={312–328} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
@article{Eggert_Thiesbrummel_Deutscher_2014, title={Differential effects of product and service innovations on the financial performance of industrial firms}, volume={7}, number={3}, journal={Journal of Business Market Management}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2014}, pages={380–405} }
LibreCat
2014 | Book (Editor) | LibreCat-ID: 7435
@book{Steinhoff_2014, place={Wiesbaden}, title={ Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, publisher={Springer Gabler}, year={2014} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7732
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Can service innovations substitute or complement product innovations? The case of German industrial firms}, booktitle={Proceedings of the 20th International Product Development Management Conference}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={roceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2013} }
LibreCat