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131 Publications
2012 | Conference Paper | LibreCat-ID: 7742
@inproceedings{Ritter_Eggert_2012, title={Dispersion of Market Activities: A Configurational Approach}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Ritter, T and Eggert, A}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2012, title={Growing with Industrial Services - A Configurational Approach}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
@inproceedings{Garnefeld_Helm_Eggert_Tax_2012, title={Growing Existing Customers’ Profitability with Customer Referral Programs}, booktitle={2012 AMA Winter Marketing Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2012} }
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
@article{Eggert_Henseler_Hollmann_2012, title={Who owns the customer? Disentangling customer loyalty in indirect distribution channels}, number={2}, journal={Journal of Supply Chain Management}, author={Eggert, Andreas and Henseler, J{\ and Hollmann, Sabine}, year={2012}, pages={75--92} }
LibreCat
2012 | Journal Article | LibreCat-ID: 4854
@article{Terho_Haas_Eggert_Ulaga_2012, title={‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets}, number={1}, journal={Industrial Marketing Management}, author={Terho, Harri and Haas, Alexander and Eggert, Andreas and Ulaga, Wolfgang}, year={2012}, pages={174--185} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
@inproceedings{Terho_Haas_Eggert_Ulaga_2011, title={‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets}, booktitle={2011 AMA Summer Marketing Educators’ Proceedings}, author={Terho, H and Haas, A and Eggert, A and Ulaga, W}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2011, title={Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
@inproceedings{Doescher_Hogreve_Eggert_2011, title={Embracing the complexity of recovery management in business-to-business relationships}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Doescher, K and Hogreve, J and Eggert, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
@inproceedings{Garnefeld_Helm_Eggert_Tax_2011, title={All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of sales promotions – How do customers react?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4855
@article{Garnefeld_Helm_Eggert_2011, title={Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty}, number={1}, journal={Journal of Service Research}, author={Garnefeld, Ina and Helm, Sabrina and Eggert, Andreas}, year={2011}, pages={93--107} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4856
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2011, title={Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis}, number={5}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2011}, pages={661--670} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4857
@article{Eggert_Serdaroglu_2011, title={Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach}, number={2}, journal={Journal of Marketing Theory and Practice}, author={Eggert, Andreas and Serdaroglu, Murat}, year={2011}, pages={169--186} }
LibreCat
2011 | Book Chapter | LibreCat-ID: 4945
@inbook{Ivens_Eggert_2011, title={Key Account Management}, booktitle={Handbuch Vertriebsmanagement}, author={Ivens, Björn and Eggert, Andreas}, year={2011} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
@inproceedings{Garnefeld_Woisetschläger_Eggert_2010, title={Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Garnefeld, I and Woisetschläger, D and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral Reward Programs: A Means for Service Recovery?}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Münkhoff, E and Garnefeld, I and Hogreve, J and Eggert, A}, year={2010} }
LibreCat