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131 Publications
2014 | Conference Paper | LibreCat-ID: 7730
@inproceedings{Eggert_Münkhoff_Thiesbrummel_2014, title={Service transition: A viable option for manufacturing companies with declining financial performance?}, booktitle={Proceedings of the 43rd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Münkhoff, E and Thiesbrummel, C}, year={2014} }
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
@inproceedings{Terho_Eggert_Ulaga_Haas_2014, title={Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities}, booktitle={2014 AMA Winter Marketing Educators’ Proceedings}, author={Terho, H and Eggert, A and Ulaga, W and Haas, A}, year={2014} }
LibreCat
2014 | Journal Article | LibreCat-ID: 4850
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2014, title={Revenue and profit implications of industrial service strategies}, number={1}, journal={Journal of Service Research}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2014}, pages={23--39} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
@article{Schneider_Eggert_2014, title={Embracing complex causality with the QCA method: An invitation}, volume={7}, number={1}, journal={Journal of Business Market Management}, author={Schneider, M and Eggert, A}, year={2014}, pages={312–328} }
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
@article{Eggert_Thiesbrummel_Deutscher_2014, title={Differential effects of product and service innovations on the financial performance of industrial firms}, volume={7}, number={3}, journal={Journal of Business Market Management}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2014}, pages={380–405} }
LibreCat
2014 | Book (Editor) | LibreCat-ID: 7435
@book{Steinhoff_2014, place={Wiesbaden}, title={ Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse}, publisher={Springer Gabler}, year={2014} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7732
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Can service innovations substitute or complement product innovations? The case of German industrial firms}, booktitle={Proceedings of the 20th International Product Development Management Conference}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
@inproceedings{Eggert_Ulaga_Steiner_Backhaus_2013, title={Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Eggert, A and Ulaga, W and Steiner, M and Backhaus, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
@inproceedings{Garnefeld_Münkhoff_Raum_2013, title={Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Raum, K}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
@inproceedings{Münkhoff_Garnefeld_Bruns_2013, title={How to prolong a sales promotion – Ex-post time extension versus reframing}, booktitle={roceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
@inproceedings{Posner _Garnefeld_Eggert_2013, title={Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Posner , T and Garnefeld, I and Eggert, A}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
@inproceedings{Steinhoff_Palmatier_2013, title={The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance}, booktitle={Proceedings of the 42nd European Marketing Academy (EMAC) Conference}, author={Steinhoff, L and Palmatier, R. W}, year={2013} }
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
@inproceedings{Eggert_Thiesbrummel_Deutscher_2013, title={Exploring differential effects of product and service innovations on industrial firms’ financial performance}, booktitle={2013 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Thiesbrummel, C and Deutscher, C}, year={2013} }
LibreCat
2013 | Journal Article | LibreCat-ID: 4851
@article{Garnefeld_Eggert_Helm_Tax_2013, title={Growing existing customers’ revenue streams through customer referral programs}, number={4}, journal={Journal of Marketing}, author={Garnefeld, Ina and Eggert, Andreas and Helm, Sabrina V and Tax, Stephen S}, year={2013}, pages={17--32} }
LibreCat
2013 | Journal Article | LibreCat-ID: 4852
@article{Haas_Eggert_Terho_Ulaga_2013, title={Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt}, number={4}, journal={Marketing Review St. Gallen}, author={Haas, Alexander and Eggert, Andreas and Terho, Harri and Ulaga, Wolfgang}, year={2013}, pages={64--73} }
LibreCat
2013 | Journal Article | LibreCat-ID: 7429
@article{Garnefeld_Steinhoff_2013, title={Primacy versus Recency Effects in Extended Service Encounters}, volume={24}, number={1}, journal={Journal of Service Management}, author={Garnefeld, Ina and Steinhoff, Lena}, year={2013}, pages={64–81} }
LibreCat
2013 | Book (Editor) | LibreCat-ID: 7437
@book{Münkhoff_2013, place={Wiesbaden}, title={Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse}, publisher={Springer Gabler}, year={2013} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7739
@inproceedings{Eggert_Garnefeld_Steinhoff_2012, title={The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
@inproceedings{Garnefeld_Münkhoff_Bruns_2012, title={I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions}, booktitle={2012 AMA Summer Marketing Educators’ Proceedings}, author={Garnefeld, I and Münkhoff, E and Bruns, A}, year={2012} }
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
@inproceedings{Eggert_Steiner_Ulaga_Backhaus_2012, title={Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format}, booktitle={Proceedings of the 2012 ISBM Academic Workshop}, author={Eggert, A and Steiner, M and Ulaga, W and Backhaus, K}, year={2012} }
LibreCat