Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
131 Publications
2010 | Conference Paper | LibreCat-ID: 7810
@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}, booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis}, booktitle={Proceedings of the 2nd ISBM Workshop at Harvard Business School}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
@inproceedings{Frick_Eggert_Hogreve_2010, title={Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis}, booktitle={Proceedings of the 39th EMAC Conference}, author={Frick, B and Eggert, A and Hogreve, J}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis}, booktitle={Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}, booktitle={Proceedings of the 2010 AMA Winter Marketing Educators’ Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Journal Article | LibreCat-ID: 4858
@article{Eggert_Ulaga_2010, title={Managing customer share in key supplier relationships}, number={8}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang}, year={2010}, pages={1346--1355} }
LibreCat
2010 | Journal Article | LibreCat-ID: 4859
@article{Wagner_Eggert_Lindemann_2010, title={Creating and appropriating value in collaborative relationships}, number={8}, journal={Journal of business research}, author={Wagner, Stephan M and Eggert, Andreas and Lindemann, Eckhard}, year={2010}, pages={840--848} }
LibreCat
2010 | Book Chapter | LibreCat-ID: 4960
@inbook{Eggert_Garnefeld_2010, place={Wiesbaden}, title={Kundenbindung auf Basis des Relationship Value}, DOI={10.1007/978-3-658-13650-5_7}, booktitle={Handbuch Kundenbindungsmanagement}, publisher={Gabler}, author={Eggert, Andreas and Garnefeld, Ina}, year={2010}, pages={191–208} }
LibreCat
| DOI
2009 | Conference Paper | LibreCat-ID: 7857
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels}, booktitle={Proceedings of the 17th International Colloquium in Relationship Marketing}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7866
@inproceedings{Woisetschläger_Garnefeld_Eggert_2009, title={Can Successful Customer Acquisition Hurt the Existing Customer Base?}, booktitle={Proceedings of the 2009 AMA Summer Marketing Educators’ Conference}, author={Woisetschläger, D and Garnefeld, I and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7867
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7868
@inproceedings{Eggert_Ulaga_2009, title={Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}, booktitle={Proceedings of the 4th International Conference on Business Market Management}, author={Eggert, A and Ulaga, W}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
@inproceedings{Garnefeld_Helm_Tax_Eggert_2009, title={Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}, booktitle={Proceedings of the 2009 AMA Winter Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Tax, S and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Exploring Customer Loyalty in a Channel Context}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
LibreCat
2009 | Journal Article | LibreCat-ID: 4860
@article{Eggert_Ulaga_Hollmann_2009, title={Benchmarking the impact of customer share in key-supplier relationships}, number={3/4}, journal={Journal of Business & Industrial Marketing}, author={Eggert, Andreas and Ulaga, Wolfgang and Hollmann, Sabine}, year={2009}, pages={154--160} }
LibreCat
2009 | Book Chapter | LibreCat-ID: 4961
@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin, Heidelberg}, title={Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares}, DOI={10.1007/978-3-540-32827-8_23}, booktitle={Handbook of Partial Least Squares}, publisher={Springer Berlin Heidelberg}, author={Helm, Sabrina and Eggert, Andreas and Garnefeld, Ina}, year={2009}, pages={515–534} }
LibreCat
| DOI
2009 | Book Chapter | LibreCat-ID: 7441
@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin}, title={Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS}, booktitle={Handbook of Partial Least Squares - Concepts, Methods and Applications}, publisher={Springer}, author={Helm, S and Eggert, A and Garnefeld, I}, editor={Esposito Vinzi, V and Chin, W and Henseler, J and Wang, HEditors}, year={2009}, pages={515–534} }
LibreCat
2008 | Journal Article | LibreCat-ID: 4861
@article{Gouthier_Eggert_Nogly_2008, title={Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern}, number={1}, journal={Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung}, author={Gouthier, Matthias HJ and Eggert, Andreas and Nogly, Felicitas}, year={2008}, pages={48--70} }
LibreCat
2008 | Book Chapter | LibreCat-ID: 4962
@inbook{Ulaga_Eggert_2008, title={Linking Customer Value to Customer Share in Business Relationships.}, booktitle={Woodside}, author={Ulaga, Wolfgang and Eggert, Andres}, editor={Golfetto, Francesca and Gibbert, MichaelEditors}, year={2008} }
LibreCat