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131 Publications
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld, Ina, Sabrina Helm, and Andreas Eggert. “Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty.” Journal of Service Research, no. 1 (2011): 93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, no. 5 (2011): 661--670.
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2011 | Journal Article | LibreCat-ID: 4857
Eggert, Andreas, and Murat Serdaroglu. “Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach.” Journal of Marketing Theory and Practice, no. 2 (2011): 169--186.
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2011 | Book Chapter | LibreCat-ID: 4945
Ivens, Björn, and Andreas Eggert. “Key Account Management.” In Handbuch Vertriebsmanagement, 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I, D Woisetschläger, and A Eggert. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” In Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E, I Garnefeld, J Hogreve, and A Eggert. “Referral Reward Programs: A Means for Service Recovery?” In Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I, S Helm, A Eggert, and S Tax. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” In Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B, A Eggert, and J Hogreve. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” In Proceedings of the 39th EMAC Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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2010 | Journal Article | LibreCat-ID: 4858
Eggert, Andreas, and Wolfgang Ulaga. “Managing Customer Share in Key Supplier Relationships.” Industrial Marketing Management, no. 8 (2010): 1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner, Stephan M, Andreas Eggert, and Eckhard Lindemann. “Creating and Appropriating Value in Collaborative Relationships.” Journal of Business Research, no. 8 (2010): 840--848.
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2010 | Book Chapter | LibreCat-ID: 4960
Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” In Handbuch Kundenbindungsmanagement, 191–208. Wiesbaden: Gabler, 2010. https://doi.org/10.1007/978-3-658-13650-5_7.
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| DOI
2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” In Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D, I Garnefeld, and A Eggert. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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