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131 Publications
2011 | Conference Paper | LibreCat-ID: 7804
@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of sales promotions – How do customers react?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4855
@article{Garnefeld_Helm_Eggert_2011, title={Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty}, number={1}, journal={Journal of Service Research}, author={Garnefeld, Ina and Helm, Sabrina and Eggert, Andreas}, year={2011}, pages={93--107} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4856
@article{Eggert_Hogreve_Ulaga_Muenkhoff_2011, title={Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis}, number={5}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Hogreve, Jens and Ulaga, Wolfgang and Muenkhoff, Eva}, year={2011}, pages={661--670} }
LibreCat
2011 | Journal Article | LibreCat-ID: 4857
@article{Eggert_Serdaroglu_2011, title={Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach}, number={2}, journal={Journal of Marketing Theory and Practice}, author={Eggert, Andreas and Serdaroglu, Murat}, year={2011}, pages={169--186} }
LibreCat
2011 | Book Chapter | LibreCat-ID: 4945
@inbook{Ivens_Eggert_2011, title={Key Account Management}, booktitle={Handbuch Vertriebsmanagement}, author={Ivens, Björn and Eggert, Andreas}, year={2011} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
@inproceedings{Garnefeld_Woisetschläger_Eggert_2010, title={Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Garnefeld, I and Woisetschläger, D and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral Reward Programs: A Means for Service Recovery?}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Münkhoff, E and Garnefeld, I and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}, booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis}, booktitle={Proceedings of the 2nd ISBM Workshop at Harvard Business School}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
@inproceedings{Frick_Eggert_Hogreve_2010, title={Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis}, booktitle={Proceedings of the 39th EMAC Conference}, author={Frick, B and Eggert, A and Hogreve, J}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis}, booktitle={Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}, booktitle={Proceedings of the 2010 AMA Winter Marketing Educators’ Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2010} }
LibreCat
2010 | Journal Article | LibreCat-ID: 4858
@article{Eggert_Ulaga_2010, title={Managing customer share in key supplier relationships}, number={8}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang}, year={2010}, pages={1346--1355} }
LibreCat
2010 | Journal Article | LibreCat-ID: 4859
@article{Wagner_Eggert_Lindemann_2010, title={Creating and appropriating value in collaborative relationships}, number={8}, journal={Journal of business research}, author={Wagner, Stephan M and Eggert, Andreas and Lindemann, Eckhard}, year={2010}, pages={840--848} }
LibreCat
2010 | Book Chapter | LibreCat-ID: 4960
@inbook{Eggert_Garnefeld_2010, place={Wiesbaden}, title={Kundenbindung auf Basis des Relationship Value}, DOI={10.1007/978-3-658-13650-5_7}, booktitle={Handbuch Kundenbindungsmanagement}, publisher={Gabler}, author={Eggert, Andreas and Garnefeld, Ina}, year={2010}, pages={191–208} }
LibreCat
| DOI
2009 | Conference Paper | LibreCat-ID: 7857
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels}, booktitle={Proceedings of the 17th International Colloquium in Relationship Marketing}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7866
@inproceedings{Woisetschläger_Garnefeld_Eggert_2009, title={Can Successful Customer Acquisition Hurt the Existing Customer Base?}, booktitle={Proceedings of the 2009 AMA Summer Marketing Educators’ Conference}, author={Woisetschläger, D and Garnefeld, I and Eggert, A}, year={2009} }
LibreCat