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131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W, and A Eggert. “Linking Customer Value to Customer Share in Business Relationship.” In Creating and Managing Superior Customer Value, edited by A Woodside, F Golfetto, and M Gibbert, 14:221–47. Advances in Business Marketing and Purchasing, 2008.
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
Eggert, Andreas, Sabrina Helm, and Ina Garnefeld. “Kundenbindung Durch Weiterempfehlung? Eine Experimentelle Untersuchung Der Wirkung Positiver Kundenempfehlungen Auf Die Bindung Des Empfehlenden.” Marketing ZfP, no. 4 (2007): 233--246.
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1 (2006): 119--136.
LibreCat
2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing 40, no. 3/4 (2006): 311–27. https://doi.org/10.1108/03090560610648075.
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
Eggert, A, W Ulaga, and F Schultz. “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management 35, no. 1 (2006): 20–27.
LibreCat
2005 | Journal Article | LibreCat-ID: 4869
Eggert, Andreas, Wolfgang Ulaga, and Franziska Schultz. “Value Creation in the Relationship Life Cycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management 35, no. 1 (2005): 20–27. https://doi.org/10.1016/j.indmarman.2005.07.003.
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
Ulaga, Wolfgang, Jean-Luc Arrègle, and Andreas Eggert. “The Dynamic Nature of Value in Business Markets: New versus Ongoing Supplier Relationships.” Finanza Marketing E Produzione, 2005.
LibreCat
2005 | Journal Article | LibreCat-ID: 4890
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value in Business Markets: The Construct and Its Dimensions.” Journal of Business-to-Business Marketing 12, no. 1 (2005): 73–99. https://doi.org/10.1300/j033v12n01_04.
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, Friedhelm, Andreas Eggert, and Georg Fassott, eds. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F, A Eggert, G Fassott, and J Henseler. “Die PLS-Pfadmodellierung: Mehr Als Eine Alternative Zur Kovarianzstrukturanalyse.” In Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel, A Eggert, G Fassott, and J Henseler, 9–16. Stuttgart: Schäffer-Poeschel, 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7456
Fassott, G, and A Eggert. “Zur Verwendung Formativer Und Reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme Und Anwendungsempfehlungen.” In Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel, A Eggert, G Fassott, and J Henseler, 31–47. Stuttgart: Schäffer-Poeschel, 2005.
LibreCat
2005 | Book Chapter | LibreCat-ID: 7458
Eggert, A, G Fassott, and S Helm. “Identifizierung Und Quantifizierung Mediierender Und Moderierender Effekte in Komplexen Kausalstrukturen.” In Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel, A Eggert, G Fassott, and J Henseler, 101–16. Stuttgart: Schäffer-Poeschel, 2005.
LibreCat
2004 | Habilitation | LibreCat-ID: 4925
Eggert, A. Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen. Kaiserslautern, 2004.
LibreCat
2004 | Journal Article | LibreCat-ID: 4927
Bliemel, Friedhelm, Andreas Eggert, Georg Fassott, and David Ballantyne. “The Evolution of Relationship Marketing and the International Colloquia.” Journal of Relationship Marketing 3, no. 4 (2004): 1–5. https://doi.org/10.1300/j366v03n04_01.
LibreCat
| DOI
2003 | Journal Article | LibreCat-ID: 4895
Georges, Laurent, and Andreas Eggert. “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships.” Journal of Business-to-Business Marketing 10, no. 4 (2003): 1–22. https://doi.org/10.1300/j033v10n04_01.
LibreCat
| DOI
2003 | Journal Article | LibreCat-ID: 4896
Eggert, Andreas, and Sabrina Helm. “Exploring the Impact of Relationship Transparency on Business Relationships: A Cross-Sectional Study Among Purchasing Managers in Germany.” Industrial Marketing Management 32, no. 2 (2003): 101–8. https://doi.org/10.1016/s0019-8501(02)00224-9.
LibreCat
| DOI
2002 | Journal Article | LibreCat-ID: 4899
Eggert, Andreas. “Der Einfluss Elektronischer Medien Auf Geschäftsbeziehungen: Eine Empirische Studie Am Beispiel Des Electronic Banking.” Marketing ZFP 24, no. 3 (2002): 195–206. https://doi.org/10.15358/0344-1369-2002-3-195.
LibreCat
| DOI
2002 | Journal Article | LibreCat-ID: 4901
Eggert, Andreas, and Wolfgang Ulaga. “Customer Perceived Value: A Substitute for Satisfaction in Business Markets?” Journal of Business & Industrial Marketing 17, no. 2/3 (2002): 107–18. https://doi.org/10.1108/08858620210419754.
LibreCat
| DOI
2002 | Conference (Editor) | LibreCat-ID: 4931
Bliemel, Friedhelm, Andreas Eggert, and Georg Fassott, eds. Proceedings of the 10th International Colloquium in Relationship Marketing., 2002.
LibreCat
2002 | Book (Editor) | LibreCat-ID: 4936
Eggert, Andreas, and Georg Fassott, eds. ECRM – Electronic Customer Relationship Manage¬ment: Management Der Kundenbeziehungen Im Internet-Zeitalter., 2002.
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