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131 Publications
2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I, S Helm, A Eggert, and S Tax. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” In Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B, A Eggert, and J Hogreve. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” In Proceedings of the 39th EMAC Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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2010 | Journal Article | LibreCat-ID: 4858
Eggert, Andreas, and Wolfgang Ulaga. “Managing Customer Share in Key Supplier Relationships.” Industrial Marketing Management, no. 8 (2010): 1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner, Stephan M, Andreas Eggert, and Eckhard Lindemann. “Creating and Appropriating Value in Collaborative Relationships.” Journal of Business Research, no. 8 (2010): 840--848.
LibreCat
2010 | Book Chapter | LibreCat-ID: 4960
Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” In Handbuch Kundenbindungsmanagement, 191–208. Wiesbaden: Gabler, 2010. https://doi.org/10.1007/978-3-658-13650-5_7.
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| DOI
2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” In Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D, I Garnefeld, and A Eggert. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A, and W Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” In Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I, S Helm, S Tax, and A Eggert. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” In Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Journal Article | LibreCat-ID: 4860
Eggert, Andreas, Wolfgang Ulaga, and Sabine Hollmann. “Benchmarking the Impact of Customer Share in Key-Supplier Relationships.” Journal of Business & Industrial Marketing, no. 3/4 (2009): 154--160.
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2009 | Book Chapter | LibreCat-ID: 4961
Helm, Sabrina, Andreas Eggert, and Ina Garnefeld. “Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares.” In Handbook of Partial Least Squares, 515–34. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. https://doi.org/10.1007/978-3-540-32827-8_23.
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| DOI
2009 | Book Chapter | LibreCat-ID: 7441
Helm, S, A Eggert, and I Garnefeld. “Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS.” In Handbook of Partial Least Squares - Concepts, Methods and Applications, edited by V Esposito Vinzi, W Chin, J Henseler, and H Wang, 515–34. Berlin: Springer, 2009.
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2008 | Journal Article | LibreCat-ID: 4861
Gouthier, Matthias HJ, Andreas Eggert, and Felicitas Nogly. “Offshoring Der Kundeninteraktion: Eine Empirische Analyse Der Wirkung Der Sprachqualität Am Beispiel von Call Centern.” Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung, no. 1 (2008): 48--70.
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2008 | Book Chapter | LibreCat-ID: 4962
Ulaga, Wolfgang , and Andres Eggert. “Linking Customer Value to Customer Share in Business Relationships.” In Woodside, edited by Francesca Golfetto and Michael Gibbert, 2008.
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