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29 Publications
2021 | Journal Article | LibreCat-ID: 17860
Beverungen, Daniel, et al. “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers.” Journal of Service Management, vol. 32, no. 4, Emerald Insight, 2021, pp. 507–32, doi:10.1108/JOSM-03-2020-0066.
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| DOI
2020 | Conference Paper | LibreCat-ID: 16116
Purrmann, Maren, and Nancy Wünderlich. “How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust.” Proceedings of the 2020 AMA Winter Academic Conference, 2020.
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2019 | Conference Paper | LibreCat-ID: 15532
Purrmann, Maren, and Nancy Wünderlich. “Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms.” Proceedings of the 2019 Frontiers in Service Conference, 2019.
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2019 | Journal Article | LibreCat-ID: 13149
Wünderlich, Nancy V., et al. “Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys.” Journal of Business Research, 2019, doi:10.1016/j.jbusres.2019.07.027.
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| DOI
2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, Julia, et al. “Triadic Relationships in the Context of Services for Animal Companions.” Journal of Business Research, no. 85, Elsevier, 2018, pp. 295--303.
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2018 | Conference Paper | LibreCat-ID: 4952
Purrmann, Maren, and Nancy Wünderlich. “Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers.” Proceedings of the 2018 Frontiers in Service Conference.
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2017 | Conference Paper | LibreCat-ID: 3537
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.” Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Journal Article | LibreCat-ID: 4947
Wangenheim, Florian v, et al. “Renew or Cancel? Drivers of Customer Renewal Decisions for IT-Based Service Contracts.” Journal of Business Research, no. 79, Elsevier, 2017, pp. 181--188.
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2017 | Journal Article | LibreCat-ID: 4949
Larivière, Bart, et al. “‘Service Encounter 2.0’: An Investigation into the Roles of Technology, Employees and Customers.” Journal of Business Research, no. 79, Elsevier, 2017, pp. 238--246.
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2017 | Conference Paper | LibreCat-ID: 4955
Wünderlich, Nancy, and Stefanie Paluch. “A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents.” Proceedings of the 38th International Conference on Information Systems (ICIS 2017), 2017.
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2017 | Conference Paper | LibreCat-ID: 4956
Teßmer, Isabel, et al. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière, Bart, et al. “Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.” Proceedings of QUIS 2017, 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica, Hürrem, et al. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
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2016 | Journal Article | LibreCat-ID: 5700
Voss, Chris, et al. “Reflections on Context in Service Research.” Journal of Service Management, vol. 27, no. 1, Emerald Group Publishing Limited, 2016, pp. 30–36.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research, vol. 69, no. 7, Elsevier, 2016, pp. 2424--2431.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, et al. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 442–47.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, et al. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly, vol. 39, no. 1, MIS RC, 2015, pp. 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
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2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” Proceedings of the 39th Annual Macromarketing Conference, 2014.
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