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58 Publications
2018 | Conference Paper | LibreCat-ID: 46677
Salonen A, Terho H, Böhm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? In: 47rd EMAC Annual Conference, Glasgow, UK. ; 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
Salonen A, Terho H, Böhm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. In: ISBM 2018 Academic Conference, Cambridge, MA. ; 2018.
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y
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| DOI
2017 | Conference Paper | LibreCat-ID: 46679
Garnefeld I, Böhm E, Feider L. Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award). In: 2017 AMA Winter Academic Conference, Orlando, FL. ; 2017.
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2017 | Conference Paper | LibreCat-ID: 46680
Cramer C, Böhm E, Eggert A. Service Awards: Do They Help or Harm in Case of a Service Failure? In: 2017 AMA Winter Academic Conference, Orlando, FL. ; 2017.
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2017 | Journal Article | LibreCat-ID: 46638
Terho H, Eggert A, Ulaga W, Haas A, Böhm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management. 2017;66:42-55. doi:10.1016/j.indmarman.2017.06.015
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| DOI
2017 | Journal Article | LibreCat-ID: 46639
Eggert A, Böhm E, Cramer C. Business service outsourcing in manufacturing firms: an event study. Journal of Service Management. 2017;28(3):476-498. doi:10.1108/josm-11-2016-0306
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| DOI
2016 | Conference Paper | LibreCat-ID: 46684
Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. In: 2016 AMA Winter Academic Conference, Las Vegas, NV. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 46683
Cramer C, Böhm E, Eggert A. Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award). In: 2016 AMA Winter Academic Conference, Las Vegas, NV. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
Eggert A, Böhm E, Cramer C. Business Service Outsourcing in Manufacturing Firms: An Event Study. In: International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award). ; 2016.
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2016 | Conference Paper | LibreCat-ID: 46682
Cramer C, Böhm E, Eggert A. The service award paradox. In: 45rd EMAC Annual Conference, Oslo. ; 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Böhm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation, (ausgezeichnet mit Best Paper Award). 2016;3(1-2):128-149.
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2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld I, Böhm E, Feider L. Retourenmanagement zur Steigerung des Kundenwerts. In: Günther B, Helm S, Eggert A, eds. Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen. 2nd ed. ; 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Böhm E, Eggert A, Thiesbrummel C. Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management. 2016;60(1):101-111. doi:10.1016/j.indmarman.2016.04.007
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| DOI
2015 | Conference Paper | LibreCat-ID: 46686
Feider L, Garnefeld I, Böhm E. Threatening customers not to return – An effective strategy for online retailers? In: 44th EMAC Annual Conference, Leuven. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 46688
Eggert A, Böhm E, Cramer C. Stock market reactions to customer service outsourcing in manufacturing firms. In: 2015 AMA Winter Academic Conference, San Antonio, TX. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 46687
Böhm E, Eggert A, Terho H, Ulaga W, Haas A. Recognizing value creation opportunities in business markets. In: 2015 AMA Winter Academic Conference, San Antonio, TX. ; 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
Eggert A, Böhm E, Cramer C. Stock market reactions to business service outsourcing in manufacturing firms. In: 44th EMAC Annual Conference, Leuven. ; 2015.
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2014 | Conference Paper | LibreCat-ID: 46695
Eggert A, Münkhoff E, Thiesbrummel C. Service transition: A viable option for manufacturing companies with declining financial performance? In: 43rd EMAC Annual Conference, Valencia. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 46692
Kanuri V, Münkhoff E, Scheer LK. Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In: ISBM 2014 Academic Conference, San Francisco, CA. ; 2014.
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