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58 Publications
2018 | Conference Paper | LibreCat-ID: 46677
Salonen, A., et al. “How to Transform a Product-Focused Salesforce to Solution Sales?” 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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2018 | Conference Paper | LibreCat-ID: 46676
Salonen, A., et al. “Engaging a Product-Oriented Salesforce in Solution Sales.” ISBM 2018 Academic Conference, Cambridge, MA, 2018.
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science, vol. 46, no. 6, Springer Science and Business Media LLC, 2018, pp. 1133–47, doi:10.1007/s11747-018-0600-y.
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| DOI
2017 | Conference Paper | LibreCat-ID: 46679
Garnefeld, I., et al. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns (Ausgezeichnet Mit Best Paper Award).” 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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2017 | Conference Paper | LibreCat-ID: 46680
Cramer, C., et al. “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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2017 | Journal Article | LibreCat-ID: 46638
Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, vol. 66, Elsevier BV, 2017, pp. 42–55, doi:10.1016/j.indmarman.2017.06.015.
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| DOI
2017 | Journal Article | LibreCat-ID: 46639
Eggert, Andreas, et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, vol. 28, no. 3, Emerald, 2017, pp. 476–98, doi:10.1108/josm-11-2016-0306.
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| DOI
2016 | Conference Paper | LibreCat-ID: 46684
Böhm, Eva, et al. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46683
Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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2016 | Conference Paper | LibreCat-ID: 46681
Eggert, A., et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
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2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., et al. “The Service Award Paradox.” 45rd EMAC Annual Conference, Oslo, 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Böhm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, (Ausgezeichnet Mit Best Paper Award), vol. 3, no. 1–2, 2016, pp. 128–49.
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2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., et al. “Retourenmanagement zur Steigerung des Kundenwerts.” Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther et al., 2nd ed., 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, vol. 60, no. 1, Elsevier BV, 2016, pp. 101–11, doi:10.1016/j.indmarman.2016.04.007.
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| DOI
2015 | Conference Paper | LibreCat-ID: 46686
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Conference Paper | LibreCat-ID: 46688
Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46687
Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
Eggert, A., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” 44th EMAC Annual Conference, Leuven, 2015.
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2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” 43rd EMAC Annual Conference, Valencia, 2014.
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2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., et al. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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