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37 Publications
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, Ina, Tabea Krah, Eva Böhm, and Dwayne D. Gremler. “Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?” Journal of the Academy of Marketing Science 49, no. 4 (2021): 703–22. https://doi.org/10.1007/s11747-021-00770-6.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 48520
Hubner-Benz, Sylvia, Biljana Rudic, and Matthias Baum. “How Entrepreneur’s Leadership Behavior and Demographics Shape Applicant Attraction to New Ventures: The Role of Stereotypes.” The International Journal of Human Resource Management 34, no. 11 (2021): 2137–72. https://doi.org/10.1080/09585192.2021.1893785.
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| DOI
2020 | Journal Article | LibreCat-ID: 41299
Kim, Jisu J., Lena Steinhoff, and Robert W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2020): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
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2020 | Journal Article | LibreCat-ID: 41310
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2020): 350–73. https://doi.org/10.1007/s11747-020-00744-0.
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2020 | Journal Article | LibreCat-ID: 48524
Hubner-Benz, Sylvia. “When Entrepreneurs Become Leaders: How Entrepreneurs Deal with People Management.” International Journal of Entrepreneurial Venturing 12, no. 2 (2020). https://doi.org/10.1504/ijev.2020.105571.
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| DOI
2020 | Journal Article | LibreCat-ID: 48521
Rudic, Biljana, Sylvia Hubner-Benz, and Matthias Baum. “Hustlers, Hipsters and Hackers: Potential Employees’ Stereotypes of Entrepreneurial Leaders.” Journal of Business Venturing Insights 15 (2020). https://doi.org/10.1016/j.jbvi.2020.e00220.
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| DOI
2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, Lena, Denni Arli, Scott Weaven, and Irina V. Kozlenkova. “Online Relationship Marketing.” Journal of the Academy of Marketing Science 47, no. 3 (2019): 369–93. https://doi.org/10.1007/s11747-018-0621-6.
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2019 | Journal Article | LibreCat-ID: 41309
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing 83, no. 5 (2019): 115–32. https://doi.org/10.1177/0022242919860802.
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2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Böhm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595–616. https://doi.org/10.1007/s11747-019-00653-x.
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| DOI
2019 | Journal Article | LibreCat-ID: 48515
Hubner-Benz, Sylvia, Matthias Baum, and Michael Frese. “Contagion of Entrepreneurial Passion: Effects on Employee Outcomes.” Entrepreneurship Theory and Practice 44, no. 6 (2019): 1112–40. https://doi.org/10.1177/1042258719883995.
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
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2018 | Journal Article | LibreCat-ID: 48526
Hubner-Benz, Sylvia, and Matthias Baum. “Effectuation, Entrepreneurs’ Leadership Behaviour, and Employee Outcomes: A Conceptual Model.” International Journal of Entrepreneurial Venturing 10, no. 4 (2018). https://doi.org/10.1504/ijev.2018.093917.
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2017 | Journal Article | LibreCat-ID: 47913
Reimsbach, Daniel, Rüdiger Hahn, and Anil Gürtürk. “Integrated Reporting and Assurance of Sustainability Information: An Experimental Study on Professional Investors’ Information Processing.” European Accounting Review 27, no. 3 (2017): 559–81. https://doi.org/10.1080/09638180.2016.1273787.
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2014 | Journal Article | LibreCat-ID: 41296
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2014): 88–107. https://doi.org/10.1007/s11747-014-0405-6.
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2014 | Journal Article | LibreCat-ID: 47906
Hahn, Rüdiger, and Daniel Reimsbach. “Are We on Track with Sustainability Literacy?” Journal of Global Responsibility 5, no. 1 (2014): 55–67. https://doi.org/10.1108/jgr-12-2013-0016.
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2013 | Journal Article | LibreCat-ID: 47907
Reimsbach, Daniel. “Pro Forma Earnings Disclosure: The Effects of Non-GAAP Earnings and Earnings-before on Investors’ Information Processing.” Journal of Business Economics 84, no. 4 (2013): 479–515. https://doi.org/10.1007/s11573-013-0688-y.
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2013 | Journal Article | LibreCat-ID: 47911
Reimsbach, Daniel, and Rüdiger Hahn. “The Effects of Negative Incidents in Sustainability Reporting on Investors’ Judgments–an Experimental Study of Third‐party Versus Self‐disclosure in the Realm of Sustainable Development.” Business Strategy and the Environment 24, no. 4 (2013): 217–35. https://doi.org/10.1002/bse.1816.
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