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706 Publications
2019 | Journal Article | LibreCat-ID: 45730
L. Steinhoff, D. Arli, S. Weaven, and I. V. Kozlenkova, “Online Relationship Marketing,” Journal of the Academy of Marketing Science, vol. 47, no. 3, pp. 369–393, 2019, doi: https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
L. Steinhoff and M. Zondag, “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey,” presented at the Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
L. J. Michels, The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
M. Walter, Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
H. Korn, Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, and G. Schmitz, “Triadic relationships in the context of services for animal companions,” Journal of Business Research, no. 85, pp. 295--303, 2018.
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2018 | Journal Article | LibreCat-ID: 5772
P. Fanasch and B. Frick, “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance,” Journal of Wine Economics, pp. 1–27, 2018.
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2018 | Conference Paper | LibreCat-ID: 6199
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018.
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2018 | Journal Article | LibreCat-ID: 4833
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” SMR-Journal of Service Management Research, no. 2, pp. 22--35, 2018.
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2018 | Journal Article | LibreCat-ID: 4834
A. Eggert, W. Ulaga, P. Frow, and A. Payne, “Conceptualizing and communicating value in business markets: From value in exchange to value in use,” Industrial Marketing Management, pp. 80--90, 2018.
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2018 | Conference Paper | LibreCat-ID: 4952
M. Purrmann and N. Wünderlich, “Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers,” in Proceedings of the 2018 Frontiers in Service Conference, Austin, USA.
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2018 | Journal Article | LibreCat-ID: 4965
C. Grund, C. Harbring, and K. Thommes, “Group (Re-) formation in public good games: The tale of the bad apple?,” Journal of Economic Behavior \& Organization, pp. 306--319, 2018.
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2018 | Journal Article | LibreCat-ID: 4990
K. Thommes and A. Akkerman, “Clean up your network: how a strike changed the social networks of a working team,” Team Performance Management: An International Journal, no. 1/2, pp. 43--63, 2018.
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2018 | Journal Article | LibreCat-ID: 5001
I. Garnefeld, E. Boehm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133--1147, 2018.
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2018 | Journal Article | LibreCat-ID: 5434 | 
C. Li, L. A. Dau, and R. Kabst, “The more the merrier? Immigrant share and entrepreneurial activities. ,” Entrepreneurship Theory and Practice. , 2018.
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2018 | Journal Article | LibreCat-ID: 5435 |
C. Li, F. C. Brodbeck, O. Shenkar, L. J. Ponzi, and J. Fischer, “Embracing the foreign: Cultural attractiveness and international strategy.,” Strategic Management Journal., 2018.
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2018 | Journal Article | LibreCat-ID: 5439
M. Schneid, R. Isidor, H. Steinmetz, and R. Kabst, “Age Diversity and team outcomes: A quantitative review. ,” Journal of Managerial Psychology., 2018.
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