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544 Publications
2015 | Journal Article | LibreCat-ID: 4968
C. Grund, C. Harbring, and K. Thommes, “Public good provision in blended groups of partners and strangers,” Economics Letters, pp. 41--44, 2015.
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2015 | Journal Article | LibreCat-ID: 5454
M. Baum, M. Schäfer, and R. Kabst, “Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.,” Human Resource Management. , 2015.
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2015 | Conference Paper | LibreCat-ID: 7722
A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Working Paper | LibreCat-ID: 21131
C. Grund and K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
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2015 | Bachelorsthesis | LibreCat-ID: 3310
G. P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4849
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?,” Industrial Marketing Management, pp. 173--183, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 4969
K. Thommes, J. Vyrastekova, and A. Akkerman, “Behavioral spillovers from freeriding in multilevel interactions,” Journal of Behavioral and Experimental Economics, pp. 78--87, 2015.
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2015 | Journal Article | LibreCat-ID: 5703
A. Gustafsson et al., “Conducting Service Research that Matters.,” Journal of Services Marketing, vol. 29, no. 6/7, pp. 425–429, 2015.
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2015 | Journal Article | LibreCat-ID: 5455
M. Baum and R. Kabst, “ The effectiveness of recruitment advertisement and recruitment websites: Indirect and interactive effects on applicant attraction.,” Human Resource Management (HRM)., 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
C. Cramer, E. Böhm, and A. Eggert, “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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