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706 Publications
2019 | Book | LibreCat-ID: 45718
Palmatier, R. W., & Steinhoff, L. (2019). Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group. https://doi.org/10.4324/9781315143583
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| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff, L., Arli, D., Weaven, S., & Kozlenkova, I. V. (2019). Online Relationship Marketing. Journal of the Academy of Marketing Science, 47(3), 369–393. https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff, L., & Zondag, M. (2019). Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg.
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, A. (2018). Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn.
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3314
Michels, L. J. (2018). The Segmentation of Video-On-Demand Consumers. Universität Paderborn.
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3315
Walter, M. (2018). Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn.
LibreCat
2018 | Mastersthesis | LibreCat-ID: 3316
Korn, H. (2018). Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn.
LibreCat
2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, J., Hendricks, J., Wünderlich, N., & Schmitz, G. (2018). Triadic relationships in the context of services for animal companions. Journal of Business Research, (85), 295--303.
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
Fanasch, P., & Frick, B. (2018). What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics, 1–27. https://doi.org/10.1017/jwe.2018.28
LibreCat
| Files available
| DOI
2018 | Conference Paper | LibreCat-ID: 6199
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?
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