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706 Publications
2017 | Conference Paper | LibreCat-ID: 45746
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
2016 | Bachelorsthesis | LibreCat-ID: 3308
Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse
R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse, Universität Paderborn, 2016.
LibreCat
R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse, Universität Paderborn, 2016.
2016 | Mastersthesis | LibreCat-ID: 3311
Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden
M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden, Universität Paderborn, 2016.
LibreCat
M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden, Universität Paderborn, 2016.
2016 | Journal Article | LibreCat-ID: 3318
Pairwise versus Pointwise Ranking: A Case Study
V. Melnikov, E. Hüllermeier, D. Kaimann, B. Frick, Pritha Gupta, Schedae Informaticae 25 (2016).
LibreCat
| Files available
| DOI
V. Melnikov, E. Hüllermeier, D. Kaimann, B. Frick, Pritha Gupta, Schedae Informaticae 25 (2016).
2016 | Journal Article | LibreCat-ID: 5700
Reflections on Context in Service Research.
C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service Management 27 (2016) 30–36.
LibreCat
C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service Management 27 (2016) 30–36.
2016 | Journal Article | LibreCat-ID: 5775
"Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study"
X. Li, R. Peeters, “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” (2016).
LibreCat
| Files available
X. Li, R. Peeters, “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” (2016).
2016 | Journal Article | LibreCat-ID: 4839
Do customized service packages impede value capture in industrial markets?
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
LibreCat
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
2016 | Journal Article | LibreCat-ID: 4842
Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective
E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation (2016) 128--149.
LibreCat
E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation (2016) 128--149.
2016 | Journal Article | LibreCat-ID: 4843
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
LibreCat
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
2016 | Journal Article | LibreCat-ID: 4845
Co-management of purchasing and marketing: Why, when and how?
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
LibreCat
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.