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706 Publications
2019 | Book | LibreCat-ID: 45718
Palmatier, R. W., and Lena Steinhoff. Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group, 2019, doi:https://doi.org/10.4324/9781315143583.
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| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff, Lena, et al. “Online Relationship Marketing.” Journal of the Academy of Marketing Science, vol. 47, no. 3, 2019, pp. 369–93, doi:https://doi.org/10.1007/s11747-018-0621-6.
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| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey.” Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer, Alexandra. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels, Luisa Juliane. The Segmentation of Video-On-Demand Consumers. Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter, Miriam. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn, 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn, Hanna. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn, 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper, Julia, et al. “Triadic Relationships in the Context of Services for Animal Companions.” Journal of Business Research, no. 85, Elsevier, 2018, pp. 295--303.
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2018 | Journal Article | LibreCat-ID: 5772
Fanasch, Patrizia, and Bernd Frick. “What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance.” Journal of Wine Economics, Cambridge University Press (CUP), 2018, pp. 1–27, doi:10.1017/jwe.2018.28.
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| DOI
2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, et al. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2, 2018, pp. 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert, Andreas, et al. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, pp. 80--90.
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2018 | Conference Paper | LibreCat-ID: 4952
Purrmann, Maren, and Nancy Wünderlich. “Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers.” Proceedings of the 2018 Frontiers in Service Conference.
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2018 | Journal Article | LibreCat-ID: 4965
Grund, Christian, et al. “Group (Re-) Formation in Public Good Games: The Tale of the Bad Apple?” Journal of Economic Behavior \& Organization, 2018, pp. 306--319.
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2018 | Journal Article | LibreCat-ID: 4990
Thommes, Kirsten, and Agnes Akkerman. “Clean up Your Network: How a Strike Changed the Social Networks of a Working Team.” Team Performance Management: An International Journal, no. 1/2, 2018, pp. 43--63.
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2018 | Journal Article | LibreCat-ID: 8537
Oertel, Simon, and Kirsten Thommes. “History as a Source of Organizational Identity Creation.” Organization Studies, vol. 39, no. 12, 2018, pp. 1709–31, doi:10.1177/0170840618800112.
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| DOI
2018 | Journal Article | LibreCat-ID: 5001
Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science, vol. 46, no. 6, 2018, pp. 1133--1147.
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2018 | Journal Article | LibreCat-ID: 5434 | 
Li, C., et al. “The More the Merrier? Immigrant Share and Entrepreneurial Activities. .” Entrepreneurship Theory and Practice. , 2018.
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2018 | Journal Article | LibreCat-ID: 5435 |
Li, C., et al. “Embracing the Foreign: Cultural Attractiveness and International Strategy.” Strategic Management Journal., 2018.
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2018 | Journal Article | LibreCat-ID: 5439
Schneid, M., et al. “Age Diversity and Team Outcomes: A Quantitative Review. .” Journal of Managerial Psychology., 2018.
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