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706 Publications
2013 | Journal Article | LibreCat-ID: 5464
Baum, M., et al. “International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization.” International Small Business Journal (ISBJ)., vol. 31, no. 5, 2013, pp. 534–60.
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2013 | Journal Article | LibreCat-ID: 5465
Baum, M., and Rüdiger Kabst. “Conjoint Implications on Job Preferences: The Moderating Role of Involvement.” International Journal of Human Resource Management (IJHRM)., vol. 24, no. 7, 2013, pp. 1393–417.
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2013 | Journal Article | LibreCat-ID: 5478
Baum, M., and Rüdiger Kabst. “How to Attract Applicants in the Atlantic versus the Asia-Pacific Region? A Cross-National Analysis on China, India, Germany, and Hungary.” Journal of World Business (JWB)., vol. 48, no. 2, 2013, pp. 175–85.
LibreCat
2013 | Journal Article | LibreCat-ID: 5484
Haus, I., et al. “Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model.” International Journal of Gender and Entrepreneurship (IJGE), vol. 5, no. 2, 2013, pp. 130–56.
LibreCat
2013 | Journal Article | LibreCat-ID: 5489
Steinmetz, Holger. “Analyzing Observed Composite Differences across Groups: Is Partial Measurement Invariance Enough?” European Journal of Research Methods for the Behavioral and Social Sciences., vol. 9, no. 1, 2013, pp. 1–12.
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2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” 42nd EMAC Annual Conference, Istanbul, 2013.
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2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff, Eva, et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff, Eva. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler, 2013, doi:10.1007/978-3-658-02122-1.
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| DOI
2013 | Book Chapter | LibreCat-ID: 4944
Schneider, Martin. “‘Gung Ho’: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. .” Macht und Employment Relations , edited by Renate Ortlieb Heiko Hoßfeld, 2013.
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| Files available
2013 | Journal Article | LibreCat-ID: 45734
Garnefeld, I., and Lena Steinhoff. “Primacy versus Recency Effects in Extended Service Encounters.” Journal of Service Management, vol. 24, no. 1, 2013, pp. 64–81, doi:http://dx.doi.org/10.1108/09564231311304198.
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| DOI
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
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2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
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| Files available
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing, vol. 88, no. 3, Elsevier, 2012, pp. 356–66.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann, Jan H., et al. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review, vol. 64, no. 2, Springer, 2012, pp. 141–65.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann, Jan H., et al. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation, vol. 32, no. 2, Elsevier, 2012, pp. 133–43.
LibreCat
2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, Holger, et al. “Das Cranet-Projekt: Kreuzkulturelle Vergleiche Im HR-Management.” PERSONALquartely, vol. 64, no. 1, 2012, pp. 34–39.
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2012 | Journal Article | LibreCat-ID: 6103
Kabst, Rüdiger, and M. Baum. “Editorial: Employer Branding: Strategie, Instrumente, Umsetzung.” PERSONALquartely, vol. 64, no. 3, 2012, p. 3.
LibreCat
2012 | Book | LibreCat-ID: 6138
Weber, W., and Rüdiger Kabst. Einführung in Die Betriebswirtschaftslehre. 8th ed., 2012.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6148
Baum, M., et al. “Determinants of Different Types of Born Globals.” Handbook of Research on Born Globals, edited by M Gabrielsson and M Kirpalani, Edward Elgar Publishing Ltd., 2012, pp. 36–45.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R., et al. “Die Messung von Joint-Venture Erfolg.” Markteintrittsstrategien - Dynamik Und Komplexität, edited by J Zentes, 2012, pp. 193–205.
LibreCat
2012 | Conference Paper | LibreCat-ID: 6275
Schneid, M., et al. Diversität, Konflikte Und Leistung in Teams: Ein Meta-Analytisches Strukturgleichungsmodell. 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 6277
Kabst, Rüdiger. Endogeneity in the Behavioral Sciences: An Illustration with Real Data. 2012.
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2012 | Conference Paper | LibreCat-ID: 6281
Wehner, M. C., et al. Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 4835
Frick, Bernd, et al. “The Demand for Individual Grievance Procedures in Germany and Spain: Labour Law Changes versus Business Cycle.” Estudios de Economia Aplicada, no. 1, 2012, pp. 12--28.
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
Eggert, Andreas, et al. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2, 2012, pp. 75--92.
LibreCat
2012 | Journal Article | LibreCat-ID: 4854
Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1, 2012, pp. 174--185.
LibreCat
2012 | Journal Article | LibreCat-ID: 5494
Baum, M., et al. “Determinanten Des Employer Branding in Deutschen Unternehmen: Ein Neoinstitutionalistischer Erklärungsansatz.” Die Betriebswirtschaft (ZfB)., vol. 72, no. 3, 2012, pp. 235–53.
LibreCat
2012 | Journal Article | LibreCat-ID: 5496
Baum, M., and Rüdiger Kabst. “ Die Wirkung von Informellen Und Internetbasierten Rekrutierungskanälen Auf Den Rekrutierungserfolg: Eine Empirische Analyse in Kleinen Und Mittleren Unternehmen.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 3, 2012, pp. 117–42.
LibreCat
2012 | Journal Article | LibreCat-ID: 5497
Maekelburger, B., et al. “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.” Journal of International Business Studies (JIBS)., vol. 42, no. 5, 2012, pp. 458–76.
LibreCat
2012 | Journal Article | LibreCat-ID: 5498
Eberz, L. M., et al. “Der Einfluss von Rekrutiererverhaltensweisen Auf Den Bewerber: Ein Mediierter Prozess.” Zeitschrift Für Personalforschung (ZfP)., vol. 26, no. 1, 2012, pp. 5–29.
LibreCat
2012 | Journal Article | LibreCat-ID: 5508
Wehner, M. C., et al. “Der Personalverantwortliche Als Strategischer Partner: Persönliche Einstellung Oder Subjektive Norm?” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 9, 2012, pp. 913–33.
LibreCat
2012 | Journal Article | LibreCat-ID: 5510
Strohmeier, S., and Rüdiger Kabst. “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.” International Journal of Business Information Systems (IJBIS)., vol. 9, no. 3, 2012, pp. 328–42.
LibreCat
2012 | Journal Article | LibreCat-ID: 5512
Frese, M., et al. “Evidence-Based Entrepreneurship (EBE): Cumulative Science, Action Principles, and Bridging the Gap between Science and Practice.” Foundations and Trends in Entrepreneurship. , vol. 8, no. 1, 2012, pp. 1–62.
LibreCat
2012 | Journal Article | LibreCat-ID: 5515
Wehner, M. C., et al. “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.” Human Resource Management., vol. 51, no. 4, 2012, pp. 601–23.
LibreCat
2012 | Journal Article | LibreCat-ID: 5516
Eiche, J., et al. “Greenfield Investment versus Akquisition: Der Moderierende Einfluss Wahrgenommener Institutioneller Unsicherheit Bei Der Internationalisierung von KMU. .” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 3, 2012, pp. 143–65.
LibreCat
2012 | Journal Article | LibreCat-ID: 5518
Isidor, R., et al. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 5, 2012, pp. 539–83.
LibreCat
2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, Holger, et al. “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey Research Methods, vol. 6, no. 1, 2012, pp. 61–75.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., et al. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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