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131 Publications
2017 | Conference Paper | LibreCat-ID: 5483
Cramer C, Boehm E, Eggert A. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner M, Eggert A, Ulaga W, Backhaus K. Do customized service packages impede value capture in industrial markets? Journal of the Academy of marketing Science. 2016;(2):151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm E, Backhaus C, Eggert A, Cummins T. Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation. 2016;(1-2):128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing. 2016;(2):276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management. 2016:27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff L, Palmatier RW. Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science. 2016;44(1):88-107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer C, Böhm E, Eggert A. The Service Award Paradox. In: Proceedings of the 45th European Marketing Academy (EMAC) Conference. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer C, Böhm E, Eggert A. Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In: 2016 AMA Winter Marketing Educators’ Conference Proceeding. ; 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm E, Backhaus C, Eggert A, Pitsis T. Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In: 2016 AMA Winter Marketing Educators’ Conference Proceedings. ; 2016.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings. ; 2015.
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