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131 Publications
2017 | Conference Paper | LibreCat-ID: 5483
@article{Cramer_Boehm_Eggert_2017, series={2017 AMA Winter Marketing Educators’ Conference Proceedings}, title={Service Awards: Do They Help or Harm in Case of a Service Failure?}, author={Cramer, C and Boehm, E and Eggert, A}, year={2017}, collection={2017 AMA Winter Marketing Educators’ Conference Proceedings} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4839
@article{Steiner_Eggert_Ulaga_Backhaus_2016, title={Do customized service packages impede value capture in industrial markets?}, number={2}, journal={Journal of the Academy of marketing Science}, author={Steiner, Michael and Eggert, Andreas and Ulaga, Wolfgang and Backhaus, Klaus}, year={2016}, pages={151--165} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4842
@article{Boehm_Backhaus_Eggert_Cummins_2016, title={Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective}, number={1–2}, journal={Journal of Strategic Contracting and Negotiation}, author={Boehm, Eva and Backhaus, Christof and Eggert, Andreas and Cummins, Tim}, year={2016}, pages={128--149} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4843
@article{Steiner_Wiegand_Eggert_Backhaus_2016, title={Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations}, number={2}, journal={International Journal of Research in Marketing}, author={Steiner, Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}, year={2016}, pages={276--296} }
LibreCat
2016 | Journal Article | LibreCat-ID: 4845
@article{Wagner_Eggert_2016, title={Co-management of purchasing and marketing: Why, when and how?}, journal={Industrial Marketing Management}, author={Wagner, Stephan M and Eggert, Andreas}, year={2016}, pages={27--36} }
LibreCat
2016 | Journal Article | LibreCat-ID: 7419
@article{Steinhoff_Palmatier_2016, title={Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects}, volume={44}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2016}, pages={88–107} }
LibreCat
2016 | Conference Paper | LibreCat-ID: 7673
@inproceedings{Cramer_Böhm_Eggert_2016, title={The Service Award Paradox}, booktitle={Proceedings of the 45th European Marketing Academy (EMAC) Conference}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }
LibreCat
2016 | Conference Paper | LibreCat-ID: 7675
@inproceedings{Cramer_Böhm_Eggert_2016, title={Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceeding}, author={Cramer, C and Böhm, E and Eggert, A}, year={2016} }
LibreCat
2016 | Conference Paper | LibreCat-ID: 7686
@inproceedings{Böhm_Backhaus_Eggert_Pitsis_2016, title={Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective}, booktitle={2016 AMA Winter Marketing Educators’ Conference Proceedings}, author={Böhm, E and Backhaus, C and Eggert, A and Pitsis, T}, year={2016} }
LibreCat
2015 | Conference Paper | LibreCat-ID: 7722
@inproceedings{Eggert_Steinhoff_Witte_2015, title={ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty}, booktitle={2015 AMA Summer Marketing Educators’ Conference Proceedings}, author={Eggert, A and Steinhoff, L and Witte, C}, year={2015} }
LibreCat