Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
131 Publications
2013 | Conference Paper | LibreCat-ID: 7736
Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7737
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7738
Exploring differential effects of product and service innovations on industrial firms’ financial performance
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
2013 | Journal Article | LibreCat-ID: 4851
Growing existing customers' revenue streams through customer referral programs
I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013) 17--32.
LibreCat
I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013) 17--32.
2013 | Journal Article | LibreCat-ID: 4852
Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt
A. Haas, A. Eggert, H. Terho, W. Ulaga, Marketing Review St. Gallen (2013) 64--73.
LibreCat
A. Haas, A. Eggert, H. Terho, W. Ulaga, Marketing Review St. Gallen (2013) 64--73.
2013 | Journal Article | LibreCat-ID: 7429
Primacy versus Recency Effects in Extended Service Encounters
I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
LibreCat
I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
2013 | Book (Editor) | LibreCat-ID: 7437
Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse
E. Münkhoff, ed., Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen – Eine Latente Wachstumskurvenanalyse, Springer Gabler, Wiesbaden, 2013.
LibreCat
E. Münkhoff, ed., Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen – Eine Latente Wachstumskurvenanalyse, Springer Gabler, Wiesbaden, 2013.
2012 | Conference Paper | LibreCat-ID: 7739
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7740
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7741
Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7742
Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7743
Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7744
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7745
Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Journal Article | LibreCat-ID: 4853
Who owns the customer? Disentangling customer loyalty in indirect distribution channels
A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012) 75--92.
LibreCat
A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012) 75--92.
2012 | Journal Article | LibreCat-ID: 4854
‘It's almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185.
LibreCat
H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185.
2011 | Conference Paper | LibreCat-ID: 7746
‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7747
Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7802
Embracing the complexity of recovery management in business-to-business relationships
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7803
All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.