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131 Publications
2010 | Conference Paper | LibreCat-ID: 7810
Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7846
Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
2010 | Conference Paper | LibreCat-ID: 7853
Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
LibreCat
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7854
Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
2010 | Conference Paper | LibreCat-ID: 7855
Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
2010 | Journal Article | LibreCat-ID: 4858
Managing customer share in key supplier relationships
A. Eggert, W. Ulaga, Industrial Marketing Management (2010) 1346--1355.
LibreCat
A. Eggert, W. Ulaga, Industrial Marketing Management (2010) 1346--1355.
2010 | Journal Article | LibreCat-ID: 4859
Creating and appropriating value in collaborative relationships
S.M. Wagner, A. Eggert, E. Lindemann, Journal of Business Research (2010) 840--848.
LibreCat
S.M. Wagner, A. Eggert, E. Lindemann, Journal of Business Research (2010) 840--848.
2010 | Book Chapter | LibreCat-ID: 4960
Kundenbindung auf Basis des Relationship Value
A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler, Wiesbaden, 2010, pp. 191–208.
LibreCat
| DOI
A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler, Wiesbaden, 2010, pp. 191–208.
2009 | Conference Paper | LibreCat-ID: 7857
Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
LibreCat
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
2009 | Conference Paper | LibreCat-ID: 7866
Can Successful Customer Acquisition Hurt the Existing Customer Base?
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
LibreCat
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
2009 | Conference Paper | LibreCat-ID: 7867
Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
2009 | Conference Paper | LibreCat-ID: 7868
Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
LibreCat
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
2009 | Conference Paper | LibreCat-ID: 7869
Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
LibreCat
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
2009 | Conference Paper | LibreCat-ID: 7870
Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
2009 | Conference Paper | LibreCat-ID: 7871
Who Owns the Customer? Exploring Customer Loyalty in a Channel Context
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
2009 | Journal Article | LibreCat-ID: 4860
Benchmarking the impact of customer share in key-supplier relationships
A. Eggert, W. Ulaga, S. Hollmann, Journal of Business & Industrial Marketing (2009) 154--160.
LibreCat
A. Eggert, W. Ulaga, S. Hollmann, Journal of Business & Industrial Marketing (2009) 154--160.
2009 | Book Chapter | LibreCat-ID: 4961
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares
S. Helm, A. Eggert, I. Garnefeld, in: Handbook of Partial Least Squares, Springer Berlin Heidelberg, Berlin, Heidelberg, 2009, pp. 515–534.
LibreCat
| DOI
S. Helm, A. Eggert, I. Garnefeld, in: Handbook of Partial Least Squares, Springer Berlin Heidelberg, Berlin, Heidelberg, 2009, pp. 515–534.
2009 | Book Chapter | LibreCat-ID: 7441
Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS
S. Helm, A. Eggert, I. Garnefeld, in: V. Esposito Vinzi, W. Chin, J. Henseler, H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications, Springer, Berlin, 2009, pp. 515–534.
LibreCat
S. Helm, A. Eggert, I. Garnefeld, in: V. Esposito Vinzi, W. Chin, J. Henseler, H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications, Springer, Berlin, 2009, pp. 515–534.
2008 | Journal Article | LibreCat-ID: 4861
Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern
M.H. Gouthier, A. Eggert, F. Nogly, Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung (2008) 48--70.
LibreCat
M.H. Gouthier, A. Eggert, F. Nogly, Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung (2008) 48--70.
2008 | Book Chapter | LibreCat-ID: 4962
Linking Customer Value to Customer Share in Business Relationships.
W. Ulaga, A. Eggert, in: F. Golfetto, M. Gibbert (Eds.), Woodside, 2008.
LibreCat
W. Ulaga, A. Eggert, in: F. Golfetto, M. Gibbert (Eds.), Woodside, 2008.