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131 Publications
2012 | Conference Paper | LibreCat-ID: 7742
Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
2012 | Conference Paper | LibreCat-ID: 7743
Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7744
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Conference Paper | LibreCat-ID: 7745
Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
2012 | Journal Article | LibreCat-ID: 4853
Who owns the customer? Disentangling customer loyalty in indirect distribution channels
A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012) 75--92.
LibreCat
A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012) 75--92.
2012 | Journal Article | LibreCat-ID: 4854
‘It's almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185.
LibreCat
H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185.
2011 | Conference Paper | LibreCat-ID: 7746
‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7747
Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7802
Embracing the complexity of recovery management in business-to-business relationships
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7803
All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7804
Time extension of sales promotions – How do customers react?
E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7805
Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7806
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7807
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
2011 | Journal Article | LibreCat-ID: 4855
Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty
I. Garnefeld, S. Helm, A. Eggert, Journal of Service Research (2011) 93--107.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, Journal of Service Research (2011) 93--107.
2011 | Journal Article | LibreCat-ID: 4856
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Industrial Marketing Management (2011) 661--670.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Industrial Marketing Management (2011) 661--670.
2011 | Journal Article | LibreCat-ID: 4857
Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach
A. Eggert, M. Serdaroglu, Journal of Marketing Theory and Practice (2011) 169--186.
LibreCat
A. Eggert, M. Serdaroglu, Journal of Marketing Theory and Practice (2011) 169--186.
2011 | Book Chapter | LibreCat-ID: 4945
Key Account Management
B. Ivens, A. Eggert, in: Handbuch Vertriebsmanagement, 2011.
LibreCat
B. Ivens, A. Eggert, in: Handbuch Vertriebsmanagement, 2011.
2010 | Conference Paper | LibreCat-ID: 7808
Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
2010 | Conference Paper | LibreCat-ID: 7809
Referral Reward Programs: A Means for Service Recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.