Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
131 Publications
2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
Eggert, Andreas, et al. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2, 2012, pp. 75--92.
LibreCat
2012 | Journal Article | LibreCat-ID: 4854
Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1, 2012, pp. 174--185.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 4855
Garnefeld, Ina, et al. “Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty.” Journal of Service Research, no. 1, 2011, pp. 93--107.
LibreCat
2011 | Journal Article | LibreCat-ID: 4856
Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, no. 5, 2011, pp. 661--670.
LibreCat
2011 | Journal Article | LibreCat-ID: 4857
Eggert, Andreas, and Murat Serdaroglu. “Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach.” Journal of Marketing Theory and Practice, no. 2, 2011, pp. 169--186.
LibreCat
2011 | Book Chapter | LibreCat-ID: 4945
Ivens, Björn, and Andreas Eggert. “Key Account Management.” Handbuch Vertriebsmanagement, 2011.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., et al. “Referral Reward Programs: A Means for Service Recovery?” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat