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131 Publications
2012 | Conference Paper | LibreCat-ID: 7742
Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert A, Henseler J, Hollmann S. Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management. 2012;(2):75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management. 2012;(1):174--185.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011 AMA Summer Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management in business-to-business relationships. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings. ; 2011.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld I, Helm S, Eggert A. Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty. Journal of Service Research. 2011;(1):93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Eggert A, Hogreve J, Ulaga W, Muenkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;(5):661--670.
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2011 | Journal Article | LibreCat-ID: 4857
Eggert A, Serdaroglu M. Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach. Journal of Marketing Theory and Practice. 2011;(2):169--186.
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2011 | Book Chapter | LibreCat-ID: 4945
Ivens B, Eggert A. Key Account Management. In: Handbuch Vertriebsmanagement. ; 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld I, Woisetschläger D, Eggert A. Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral Reward Programs: A Means for Service Recovery? In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
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