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131 Publications
2012 | Conference Paper | LibreCat-ID: 7742
T. Ritter and A. Eggert, “Dispersion of Market Activities: A Configurational Approach,” in Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with Industrial Services - A Configurational Approach,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Growing Existing Customers’ Profitability with Customer Referral Programs,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 4853
A. Eggert, J. Henseler, and S. Hollmann, “Who owns the customer? Disentangling customer loyalty in indirect distribution channels,” Journal of Supply Chain Management, no. 2, pp. 75--92, 2012.
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2012 | Journal Article | LibreCat-ID: 4854
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets,” Industrial Marketing Management, no. 1, pp. 174--185, 2012.
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2011 | Conference Paper | LibreCat-ID: 7746
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,” in 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery management in business-to-business relationships,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 4855
I. Garnefeld, S. Helm, and A. Eggert, “Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty,” Journal of Service Research, no. 1, pp. 93--107, 2011.
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2011 | Journal Article | LibreCat-ID: 4856
A. Eggert, J. Hogreve, W. Ulaga, and E. Muenkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,” Industrial Marketing Management, no. 5, pp. 661--670, 2011.
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2011 | Journal Article | LibreCat-ID: 4857
A. Eggert and M. Serdaroglu, “Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach,” Journal of Marketing Theory and Practice, no. 2, pp. 169--186, 2011.
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2011 | Book Chapter | LibreCat-ID: 4945
B. Ivens and A. Eggert, “Key Account Management,” in Handbuch Vertriebsmanagement, 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
I. Garnefeld, D. Woisetschläger, and A. Eggert, “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral Reward Programs: A Means for Service Recovery?,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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