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131 Publications
2009 | Conference Paper | LibreCat-ID: 7867
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7868
@inproceedings{Eggert_Ulaga_2009, title={Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}, booktitle={Proceedings of the 4th International Conference on Business Market Management}, author={Eggert, A and Ulaga, W}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
@inproceedings{Garnefeld_Helm_Tax_Eggert_2009, title={Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}, booktitle={Proceedings of the 2009 AMA Winter Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Tax, S and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Exploring Customer Loyalty in a Channel Context}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
LibreCat
2009 | Journal Article | LibreCat-ID: 4860
@article{Eggert_Ulaga_Hollmann_2009, title={Benchmarking the impact of customer share in key-supplier relationships}, number={3/4}, journal={Journal of Business & Industrial Marketing}, author={Eggert, Andreas and Ulaga, Wolfgang and Hollmann, Sabine}, year={2009}, pages={154--160} }
LibreCat
2009 | Book Chapter | LibreCat-ID: 4961
@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin, Heidelberg}, title={Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares}, DOI={10.1007/978-3-540-32827-8_23}, booktitle={Handbook of Partial Least Squares}, publisher={Springer Berlin Heidelberg}, author={Helm, Sabrina and Eggert, Andreas and Garnefeld, Ina}, year={2009}, pages={515–534} }
LibreCat
| DOI
2009 | Book Chapter | LibreCat-ID: 7441
@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin}, title={Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS}, booktitle={Handbook of Partial Least Squares - Concepts, Methods and Applications}, publisher={Springer}, author={Helm, S and Eggert, A and Garnefeld, I}, editor={Esposito Vinzi, V and Chin, W and Henseler, J and Wang, HEditors}, year={2009}, pages={515–534} }
LibreCat
2008 | Journal Article | LibreCat-ID: 4861
@article{Gouthier_Eggert_Nogly_2008, title={Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern}, number={1}, journal={Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung}, author={Gouthier, Matthias HJ and Eggert, Andreas and Nogly, Felicitas}, year={2008}, pages={48--70} }
LibreCat
2008 | Book Chapter | LibreCat-ID: 4962
@inbook{Ulaga_Eggert_2008, title={Linking Customer Value to Customer Share in Business Relationships.}, booktitle={Woodside}, author={Ulaga, Wolfgang and Eggert, Andres}, editor={Golfetto, Francesca and Gibbert, MichaelEditors}, year={2008} }
LibreCat
2008 | Book Chapter | LibreCat-ID: 7443
@inbook{Ulaga_Eggert_2008, series={Advances in Business Marketing and Purchasing}, title={Linking Customer Value to Customer Share in Business Relationship}, volume={14}, booktitle={Creating and Managing Superior Customer Value}, author={Ulaga, W and Eggert, A}, editor={Woodside, A and Golfetto, F and Gibbert, MEditors}, year={2008}, pages={221–247}, collection={Advances in Business Marketing and Purchasing} }
LibreCat
2007 | Journal Article | LibreCat-ID: 4863
@article{Eggert_Helm_Garnefeld_2007, title={Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.}, number={4}, journal={Marketing ZfP}, author={Eggert, Andreas and Helm, Sabrina and Garnefeld, Ina}, year={2007}, pages={233--246} }
LibreCat
2006 | Journal Article | LibreCat-ID: 4864
@article{Ulaga_Eggert_2006, title={Value-based differentiation in business relationships: Gaining and sustaining key supplier status}, number={1}, journal={Journal of marketing}, author={Ulaga, Wolfgang and Eggert, Andreas}, year={2006}, pages={119--136} }
LibreCat
2006 | Journal Article | LibreCat-ID: 4868
@article{Ulaga_Eggert_2006, title={Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships.}, volume={40}, DOI={10.1108/03090560610648075}, number={3/4}, journal={European Journal of Marketing}, publisher={Emerald}, author={Ulaga, Wolfgang and Eggert, Andreas}, year={2006}, pages={311–327} }
LibreCat
| DOI
2006 | Journal Article | LibreCat-ID: 7432
@article{Eggert_Ulaga_Schultz_2006, title={Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis}, volume={35}, number={1}, journal={Industrial Marketing Management}, author={Eggert, A and Ulaga, W and Schultz, F}, year={2006}, pages={20–27} }
LibreCat
2005 | Journal Article | LibreCat-ID: 4869
@article{Eggert_Ulaga_Schultz_2005, title={Value creation in the relationship life cycle: A quasi-longitudinal analysis}, volume={35}, DOI={10.1016/j.indmarman.2005.07.003}, number={1}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Eggert, Andreas and Ulaga, Wolfgang and Schultz, Franziska}, year={2005}, pages={20–27} }
LibreCat
| DOI
2005 | Journal Article | LibreCat-ID: 4876
@article{Ulaga_Arrègle_Eggert_2005, title={The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships.}, journal={Finanza Marketing E Produzione}, author={Ulaga, Wolfgang and Arrègle, Jean-Luc and Eggert, Andreas}, year={2005} }
LibreCat
2005 | Journal Article | LibreCat-ID: 4890
@article{Ulaga_Eggert_2005, title={Relationship Value in Business Markets: The Construct and Its Dimensions}, volume={12}, DOI={10.1300/j033v12n01_04}, number={1}, journal={Journal of Business-to-Business Marketing}, publisher={Informa UK Limited}, author={Ulaga, Wolfgang and Eggert, Andreas}, year={2005}, pages={73–99} }
LibreCat
| DOI
2005 | Book (Editor) | LibreCat-ID: 4924
@book{Bliemel_Eggert_Fassott_2005, title={Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele.}, year={2005} }
LibreCat
2005 | Book Chapter | LibreCat-ID: 7447
@inbook{Bliemel_Eggert_Fassott_Henseler_2005, place={Stuttgart}, title={Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse}, booktitle={Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele}, publisher={Schäffer-Poeschel}, author={Bliemel, F and Eggert, A and Fassott, G and Henseler, J}, editor={Bliemel, F and Eggert, A and Fassott, G and Henseler, JEditors}, year={2005}, pages={9–16} }
LibreCat