Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
46 Publications
2024 | Journal Article | LibreCat-ID: 53200
Ozuna, Edna, and Lena Steinhoff. “‘Look Me in the Eye, Customer’: How Do Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services Affect Customers’ Misbehavior Concealment Intentions?” Journal of Business Research 177 (2024). https://doi.org/10.1016/j.jbusres.2024.114582.
LibreCat
| DOI
2023 | Journal Article | LibreCat-ID: 49157
Steinhoff, Lena, and Kelly D. Martin. “Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces.” Journal of Service Research 26, no. 3 (2023): 330–50. https://doi.org/10.1177/10946705221141925.
LibreCat
| DOI
2023 | Conference Paper | LibreCat-ID: 50978
Küpper, K., I. Garnefeld, and Lena Steinhoff. “Evaluation of Product Testing Programs as an Effective Marketing Tool - Negative and Positive Effects of Rejections in Product Testing Programs.” Odense: Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50975
Alberternst, B., M. Giesler, and Lena Steinhoff. “The Consumerization of Care: How Capitalism Is Co-Opting Solidarity.” Nashville: 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50979
Ozuna, Edna, and Lena Steinhoff. “Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions.” Odense: Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat
2023 | Conference Paper | LibreCat-ID: 50977
Ozuna, Edna, and Lena Steinhoff. “Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?” Nashville: 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat
2022 | Journal Article | LibreCat-ID: 46660
Böhm, Eva, A. Eggert, I. Garnefeld, H. Holzmüller, T Schaefers, Lena Steinhoff, and D. Woisetschläger. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management 6, no. 4 (2022): 216–31.
LibreCat
2022 | Journal Article | LibreCat-ID: 45721
Steinhoff, Lena, R. W. Palmatier, K. D. Martin, G. Fox, C. M. Henderson, J. K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, and C. M. Harmeling. “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services.” Journal of Service Management Research 6, no. 1 (2022): 2–27. https://doi.org/ 10.5771/2511-8676-2022-1-2.
LibreCat
| DOI
2022 | Conference Paper | LibreCat-ID: 45737
Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support.” In 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45739
Garnefeld, I., Lena Steinhoff, and K. Küpper. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” In 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
2022 | Conference Paper | LibreCat-ID: 45738
Becker, M., N. Wiegand, Lena Steinhoff, and K. Baidina. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” In Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat
2022 | Journal Article | LibreCat-ID: 45720
Steinhoff, Lena, J. (S.) Liu, X. Li, and R. W. Palmatier. “Customer Engagement in International Markets.” Journal of International Marketing 31, no. 1 (2022): 1–31. https://doi.org/10.1177/1069031X221099211.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., Lena Steinhoff, C. M. Harmeling, and R. W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2021): 350–73. http://dx.doi.org/10.1007/s11747-020-00744-0.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2021): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research 129 (2021): 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016.
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” In 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., A. Eggert, Lena Steinhoff, and M. Giesler. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” In Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
2020 | Journal Article | LibreCat-ID: 45726
Martin, K. D., J. J. Kim, R. W. Palmatier, Lena Steinhoff, D. W. Stewart, B. A. Walker, Y. Wang, and S. K. Weaven. “Data Privacy in Retail.” Journal of Retailing 96, no. 4 (2020): 474–89. https://doi.org/10.1016/j.jretai.2020.08.003.
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne, A., Lena Steinhoff, P. Frow, and A. Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management 87 (2020): 244–55. https://doi.org/10.1016/j.indmarman.2020.02.015.
LibreCat
| DOI