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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Eggert, Andreas, Michael Kleinaltenkamp, and Vishal Kashyap. “Mapping Value in Business Markets: An Integrative Framework.” Industrial Marketing Management 79 (2019): 13--20.
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2019 | Journal Article | LibreCat-ID: 13455
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Boehm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595--616.
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2019 | Conference Paper | LibreCat-ID: 13456
Eggert, Andreas, Eva Boehm, Rodi Akalan, and Heiko Gebauer. “Service Growth by Acquisition – An Event Study.” 9th BMM-EMAC Biennial International Conference on Business Market Management, 2019.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2 (2018): 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert, Andreas, Wolfgang Ulaga, Pennie Frow, and Adrian Payne. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, 80--90.
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2018 | Journal Article | LibreCat-ID: 5001
Garnefeld, Ina, Eva Boehm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133--1147.
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2018 | Conference Paper | LibreCat-ID: 5480
Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” ISBM 2018 Academic Conference, 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” 47rd European Marketing Academy (EMAC) Annual Conference, 2018.
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