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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
A. Eggert, M. Kleinaltenkamp, and V. Kashyap, “Mapping Value in Business Markets: An Integrative Framework,” Industrial Marketing Management, vol. 79, pp. 13--20, 2019.
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2019 | Journal Article | LibreCat-ID: 13455
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Boehm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,” Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595--616, 2019.
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2019 | Conference Paper | LibreCat-ID: 13456
A. Eggert, E. Boehm, R. Akalan, and H. Gebauer, “Service Growth by Acquisition – An Event Study.” 2019.
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2019 | Journal Article | LibreCat-ID: 13457
A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, 2019.
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2018 | Conference Paper | LibreCat-ID: 6199
A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018.
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2018 | Journal Article | LibreCat-ID: 4833
L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” SMR-Journal of Service Management Research, no. 2, pp. 22--35, 2018.
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2018 | Journal Article | LibreCat-ID: 4834
A. Eggert, W. Ulaga, P. Frow, and A. Payne, “Conceptualizing and communicating value in business markets: From value in exchange to value in use,” Industrial Marketing Management, pp. 80--90, 2018.
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2018 | Journal Article | LibreCat-ID: 5001
I. Garnefeld, E. Boehm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133--1147, 2018.
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2018 | Conference Paper | LibreCat-ID: 5480
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “Engaging a product-oriented salesforce in solution sales.” 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?” 2018.
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