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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
@article{Eggert_Kleinaltenkamp_Kashyap_2019, title={Mapping Value in Business Markets: An Integrative Framework}, volume={79}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Kleinaltenkamp, Michael and Kashyap, Vishal}, year={2019}, pages={13--20} }
LibreCat
2019 | Journal Article | LibreCat-ID: 13455
@article{Garnefeld_Eggert_Husemann-Kopetzky_Boehm_2019, title={Exploring the link between payment schemes and customer fraud: a mental accounting perspective}, volume={47}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Eggert, Andreas and Husemann-Kopetzky, Markus and Boehm, Eva}, year={2019}, pages={595--616} }
LibreCat
2019 | Conference Paper | LibreCat-ID: 13456
@article{Eggert_Boehm_Akalan_Gebauer_2019, series={9th BMM-EMAC Biennial International Conference on Business Market Management}, title={Service Growth by Acquisition – An Event Study}, author={Eggert, Andreas and Boehm, Eva and Akalan, Rodi and Gebauer, Heiko}, year={2019}, collection={9th BMM-EMAC Biennial International Conference on Business Market Management} }
LibreCat
2019 | Journal Article | LibreCat-ID: 13457
@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 6199
@article{Eggert_Steinhoff_Witte_2018, series={2018 Winter AMA Conference Proceedings}, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018}, collection={2018 Winter AMA Conference Proceedings} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, number={2}, journal={SMR-Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22--35} }
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
@article{Eggert_Ulaga_Frow_Payne_2018, title={Conceptualizing and communicating value in business markets: From value in exchange to value in use}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang and Frow, Pennie and Payne, Adrian}, year={2018}, pages={80--90} }
LibreCat
2018 | Journal Article | LibreCat-ID: 5001
@article{Garnefeld_Boehm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, number={6}, journal={Journal of the Academy of Marketing Science}, author={Garnefeld, Ina and Boehm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133--1147} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 5480
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={ISBM 2018 Academic Conference}, title={Engaging a product-oriented salesforce in solution sales}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={ISBM 2018 Academic Conference} }
LibreCat
2018 | Conference Paper | LibreCat-ID: 5481
@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={47rd European Marketing Academy (EMAC) Annual Conference}, title={How to transform a product-focused salesforce to solution sales?}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={47rd European Marketing Academy (EMAC) Annual Conference} }
LibreCat