Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Eggert, A., Kleinaltenkamp, M., & Kashyap, V. (2019). Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management, 79, 13--20.
LibreCat
2019 | Journal Article | LibreCat-ID: 13455
Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., & Boehm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595--616.
LibreCat
2019 | Conference Paper | LibreCat-ID: 13456
Eggert, A., Boehm, E., Akalan, R., & Gebauer, H. (2019). Service Growth by Acquisition – An Event Study.
LibreCat
2019 | Journal Article | LibreCat-ID: 13457
Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing.
LibreCat
2018 | Conference Paper | LibreCat-ID: 6199
Eggert, A., Steinhoff, L., & Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, L., Witte, C., & Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research, (2), 22--35.
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
Eggert, A., Ulaga, W., Frow, P., & Payne, A. (2018). Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management, 80--90.
LibreCat
2018 | Journal Article | LibreCat-ID: 5001
Garnefeld, I., Boehm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133--1147.
LibreCat
2018 | Conference Paper | LibreCat-ID: 5480
Salonen, A., Terho, H., Boehm, E., Rajala, R., & Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales.
LibreCat
2018 | Conference Paper | LibreCat-ID: 5481
Salonen, A., Terho, H., Boehm, E., Rajala, R., & Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales?
LibreCat