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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Eggert, Andreas, Michael Kleinaltenkamp, and Vishal Kashyap. “Mapping Value in Business Markets: An Integrative Framework.” Industrial Marketing Management 79 (2019): 13--20.
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2019 | Journal Article | LibreCat-ID: 13455
Garnefeld, Ina, Andreas Eggert, Markus Husemann-Kopetzky, and Eva Boehm. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science 47, no. 4 (2019): 595--616.
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2019 | Conference Paper | LibreCat-ID: 13456
Eggert, Andreas, Eva Boehm, Rodi Akalan, and Heiko Gebauer. “Service Growth by Acquisition – An Event Study.” 9th BMM-EMAC Biennial International Conference on Business Market Management, 2019.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019.
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2 (2018): 22--35.
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2018 | Journal Article | LibreCat-ID: 4834
Eggert, Andreas, Wolfgang Ulaga, Pennie Frow, and Adrian Payne. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, 80--90.
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2018 | Journal Article | LibreCat-ID: 5001
Garnefeld, Ina, Eva Boehm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133--1147.
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2018 | Conference Paper | LibreCat-ID: 5480
Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” ISBM 2018 Academic Conference, 2018.
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2018 | Conference Paper | LibreCat-ID: 5481
Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” 47rd European Marketing Academy (EMAC) Annual Conference, 2018.
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2017 | Journal Article | LibreCat-ID: 4836
Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Boehm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, 2017, 42--55.
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2017 | Journal Article | LibreCat-ID: 4837
Payne, Adrian, Pennie Frow, and Andreas Eggert. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” Journal of the Academy of Marketing Science, no. 4 (2017): 467--489.
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2017 | Journal Article | LibreCat-ID: 4838
Eggert, Andreas, Eva Boehm, and Christina Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, no. 3 (2017): 476--498.
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2017 | Journal Article | LibreCat-ID: 4840
Boehm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, 2017, 101--111.
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2017 | Book (Editor) | LibreCat-ID: 4908
Helm, Sabrina, Bernd Günter, and Andreas Eggert, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. https://doi.org/10.1007/978-3-658-10920-2.
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| DOI
2017 | Book Chapter | LibreCat-ID: 4941
Eggert, Andreas. “Die Zwei Perspektiven Des Kundenwerts: Darstellung Und Versuch Einer Integration.” In Kundenwert, 37–51. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. https://doi.org/10.1007/978-3-658-10920-2_2.
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| DOI
2017 | Book Chapter | LibreCat-ID: 4942
Helm, Sabrina, Bernd Günter, and Andreas Eggert. “Kundenwert – Eine Einführung in Die Theoretischen Und Praktischen Herausforderungen Der Bewertung von Kundenbeziehungen.” In Kundenwert, 3–34. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. https://doi.org/10.1007/978-3-658-10920-2_1.
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| DOI
2017 | Book Chapter | LibreCat-ID: 5005
Garnefeld, Ina, Eva Boehm, and Lena Feider. “Retourenmanagement Zur Steigerung Des Kundenwerts.” In Kundenwert, 599--624, 2017.
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2017 | Conference Paper | LibreCat-ID: 5479
Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Proceedings, 2017.
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2017 | Conference Paper | LibreCat-ID: 5482
Garnefeld, I, E Boehm, and L Feider. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.” 2017 AMA Winter Marketing Educators’ Conference Proceedings, 2017.
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2017 | Conference Paper | LibreCat-ID: 5483
Cramer, C, E Boehm, and A Eggert. “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017 AMA Winter Marketing Educators’ Conference Proceedings, 2017.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner, Michael, Andreas Eggert, Wolfgang Ulaga, and Klaus Backhaus. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2 (2016): 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm, Eva, Christof Backhaus, Andreas Eggert, and Tim Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, no. 1–2 (2016): 128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2 (2016): 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, 27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2016): 88–107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C, E Böhm, and A Eggert. “The Service Award Paradox.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C, E Böhm, and A Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” In 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E, C Backhaus, A Eggert, and T Pitsis. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A, L Steinhoff, and C Witte. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C, E Böhm, and A Eggert. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L, I Garnefeld, and E Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, Lena Steinhoff, and Ina Garnefeld. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research 18, no. 2 (2015): 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, Andreas Eggert, Alexander Haas, and Wolfgang Ulaga. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, 173--183.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert, Andreas, Alexander Haas, Wolfgang Ulaga, and Harri Terho. “Wertbasiertes Verkaufen Auf Industriegütermärkten.” In Handbuch Business-to-Business-Marketing, 483–95. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. https://doi.org/10.1007/978-3-8349-4681-2_23.
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| DOI
2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A, E Böhm, and C Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V, E Münkhoff, and L. K Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing Department - Between Value and Vanish.” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho, H, A Eggert, W Ulaga, and A Haas. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” In 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Journal Article | LibreCat-ID: 4850
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, no. 1 (2014): 23--39.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider, M, and A Eggert. “Embracing Complex Causality with the QCA Method: An Invitation.” Journal of Business Market Management 7, no. 1 (2014): 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert, A, C Thiesbrummel, and C Deutscher. “Differential Effects of Product and Service Innovations on the Financial Performance of Industrial Firms.” Journal of Business Market Management 7, no. 3 (2014): 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff, Lena, ed. Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse. Wiesbaden: Springer Gabler, 2014.
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A, C Thiesbrummel, and C Deutscher. “Can Service Innovations Substitute or Complement Product Innovations? The Case of German Industrial Firms.” In Proceedings of the 20th International Product Development Management Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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