Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Eggert, Andreas, et al. “Mapping Value in Business Markets: An Integrative Framework.” Industrial Marketing Management, vol. 79, 2019, pp. 13--20.
LibreCat
2019 | Journal Article | LibreCat-ID: 13455
Garnefeld, Ina, et al. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science, vol. 47, no. 4, 2019, pp. 595--616.
LibreCat
2019 | Conference Paper | LibreCat-ID: 13456
Eggert, Andreas, et al. Service Growth by Acquisition – An Event Study. 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 13457
Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019.
LibreCat
2018 | Conference Paper | LibreCat-ID: 6199
Eggert, Andreas, et al. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 4833
Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” SMR-Journal of Service Management Research, no. 2, 2018, pp. 22--35.
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
Eggert, Andreas, et al. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, pp. 80--90.
LibreCat
2018 | Journal Article | LibreCat-ID: 5001
Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science, vol. 46, no. 6, 2018, pp. 1133--1147.
LibreCat
2018 | Conference Paper | LibreCat-ID: 5480
Salonen, A., et al. Engaging a Product-Oriented Salesforce in Solution Sales. 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 5481
Salonen, A., et al. How to Transform a Product-Focused Salesforce to Solution Sales? 2018.
LibreCat