Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
131 Publications
2014 | Conference Paper | LibreCat-ID: 7730
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” in Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
H. Terho, A. Eggert, W. Ulaga, and A. Haas, “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities,” in 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 4850
A. Eggert, J. Hogreve, W. Ulaga, and E. Muenkhoff, “Revenue and profit implications of industrial service strategies,” Journal of Service Research, no. 1, pp. 23--39, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
M. Schneider and A. Eggert, “Embracing complex causality with the QCA method: An invitation,” Journal of Business Market Management, vol. 7, no. 1, pp. 312–328, 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Differential effects of product and service innovations on the financial performance of industrial firms,” Journal of Business Market Management, vol. 7, no. 3, pp. 380–405, 2014.
LibreCat
2014 | Book (Editor) | LibreCat-ID: 7435
L. Steinhoff, Ed., Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler, 2014.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7732
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Can service innovations substitute or complement product innovations? The case of German industrial firms,” in Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7733
A. Eggert, W. Ulaga, M. Steiner, and K. Backhaus, “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7734
I. Garnefeld, E. Münkhoff, and K. Raum, “Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7735
E. Münkhoff, I. Garnefeld, and A. Bruns, “How to prolong a sales promotion – Ex-post time extension versus reframing,” in roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7736
T. Posner , I. Garnefeld, and A. Eggert, “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7737
L. Steinhoff and R. W. Palmatier, “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance,” in Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 7738
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Exploring differential effects of product and service innovations on industrial firms’ financial performance,” in 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 4851
I. Garnefeld, A. Eggert, S. V. Helm, and S. S. Tax, “Growing existing customers’ revenue streams through customer referral programs,” Journal of Marketing, no. 4, pp. 17--32, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 4852
A. Haas, A. Eggert, H. Terho, and W. Ulaga, “Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt,” Marketing Review St. Gallen, no. 4, pp. 64--73, 2013.
LibreCat
2013 | Journal Article | LibreCat-ID: 7429
I. Garnefeld and L. Steinhoff, “Primacy versus Recency Effects in Extended Service Encounters,” Journal of Service Management, vol. 24, no. 1, pp. 64–81, 2013.
LibreCat
2013 | Book (Editor) | LibreCat-ID: 7437
E. Münkhoff, Ed., Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse. Wiesbaden: Springer Gabler, 2013.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7739
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” in 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” in 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
A. Eggert, M. Steiner, W. Ulaga, and K. Backhaus, “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format,” in Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat