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131 Publications
2017 | Conference Paper | LibreCat-ID: 5483
C. Cramer, E. Boehm, and A. Eggert, “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017.
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2016 | Journal Article | LibreCat-ID: 4839
M. Steiner, A. Eggert, W. Ulaga, and K. Backhaus, “Do customized service packages impede value capture in industrial markets?,” Journal of the Academy of marketing Science, no. 2, pp. 151--165, 2016.
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2016 | Journal Article | LibreCat-ID: 4842
E. Boehm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation, no. 1–2, pp. 128--149, 2016.
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2016 | Journal Article | LibreCat-ID: 4843
M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” International Journal of Research in Marketing, no. 2, pp. 276--296, 2016.
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2016 | Journal Article | LibreCat-ID: 4845
S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why, when and how?,” Industrial Marketing Management, pp. 27--36, 2016.
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2016 | Journal Article | LibreCat-ID: 7419
L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016.
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2016 | Conference Paper | LibreCat-ID: 7673
C. Cramer, E. Böhm, and A. Eggert, “The Service Award Paradox,” in Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
C. Cramer, E. Böhm, and A. Eggert, “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side,” in 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective,” in 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
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2015 | Conference Paper | LibreCat-ID: 7722
A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
C. Cramer, E. Böhm, and A. Eggert, “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 4847
A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the bright and dark sides of status endowment in hierarchical loyalty programs,” Journal of Service Research, vol. 18, no. 2, pp. 210--228, 2015.
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2015 | Journal Article | LibreCat-ID: 4848
H. Terho, A. Eggert, A. Haas, and W. Ulaga, “How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling,” Industrial Marketing Management, pp. 12--21, 2015.
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2015 | Journal Article | LibreCat-ID: 4849
A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?,” Industrial Marketing Management, pp. 173--183, 2015.
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2014 | Conference Paper | LibreCat-ID: 7725
A. Eggert, E. Böhm, and C. Cramer, “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms,” in 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” in ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” in ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
T. Ritter, A. Eggert, E. Münkhoff, and W. Ulaga, “The corporate marketing department - Between value and vanish,” in ISBM 2014 Academic Conference, 2014.
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