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29 Publications
2017 | Conference Paper | LibreCat-ID: 4956
Teßmer, I., Olsson, M., Gustafsson, A., & Wünderlich, N. (2017). How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss, C., … De Keyser, A. (2017). Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In Proceedings of QUIS 2017. Porto, Portugal.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica, H., Teßmer, I., & Wünderlich, N. (2017). Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In Proceedings of the 2017 Winter Marketing Educators’ Conference. Orlando, USA.
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2016 | Journal Article | LibreCat-ID: 5700
Voss, C., Perks, H., Sousa, R., Witell, L., & Wünderlich, N. (2016). Reflections on Context in Service Research. Journal of Service Management, 27(1), 30–36.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch, S., & Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of Business Research, 69(7), 2424--2431.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, N., Heinonen, K., Ostrom, A. L., Patricio, L., Sousa, R., Voss, C., & Lemmink, J. (2015). Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing, 29(6/7), 442–447.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, A., Aksoy, L., Brady, M. K., McColl-Kennedy, J. R., Sirianni, N. J., Witell, L., & Wünderlich, N. (2015). Conducting Service Research that Matters. Journal of Services Marketing, 29(6/7), 425–429.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, A., Wünderlich, N., & Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, 39(1), 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., … Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.
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2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In Proceedings of the 39th Annual Macromarketing Conference. London, GB.
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2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Interdependent Relationships Between and among Service Providers and Customer Collectives. In Proceedings of the AMA SERVSIG International Service Research Conference. Thessaloniki, GR.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, J. H., Wünderlich, N., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118.
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2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, N., Wangenheim, F. V., & Bitner, M. J. (2013). High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research, 16(1), 3–20.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, H., Wangenheim, F. v, & Wünderlich, N. (2012). Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing, 88(3), 356–366.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann, J. H., Wünderlich, N., & Zimmer, M. S. (2012). Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review, 64(2), 141–165.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann, J. H., Wünderlich, N., & Wangenheim, F. (2012). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation, 32(2), 133–143.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, N., Schumann, J. H., Wangenheim, F. v, & Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001.
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2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann, S., Wünderlich, N., & Wangenheim, F. v. (Eds.). (2010). Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand.
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2009 | Book | LibreCat-ID: 5721
Wünderlich, N. (2009). Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings (1st ed.). Wiesbaden: Springer Gabler.
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