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29 Publications
2017 | Conference Paper | LibreCat-ID: 4956
Teßmer, Isabel, Marcus Olsson, Anders Gustafsson, and Nancy Wünderlich. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” In Proceedings of the 2017 Frontiers in Service Conference, 2017.
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2017 | Conference Paper | LibreCat-ID: 5328
Larivière, Bart, David Bowen, Tor W Andreassen, Werner Kunz, Nancy J Sirianni, Chris Voss, Nancy Wünderlich, and Arne De Keyser. “Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.” In Proceedings of QUIS 2017, 2017.
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2017 | Conference Paper | LibreCat-ID: 5329
Becker-Özcamlica, Hürrem, Isabel Teßmer, and Nancy Wünderlich. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” In Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
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2016 | Journal Article | LibreCat-ID: 5700
Voss, Chris, Helen Perks, Rui Sousa, Lars Witell, and Nancy Wünderlich. “Reflections on Context in Service Research.” Journal of Service Management 27, no. 1 (2016): 30–36.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research 69, no. 7 (2016): 2424--2431.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, Kristina Heinonen, Amy L Ostrom, Lia Patricio, Rui Sousa, Chris Voss, and Jos Lemmink. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing 29, no. 6/7 (2015): 442–47.
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2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, Lerzan Aksoy, Michael K Brady, Janet R McColl-Kennedy, Nancy J Sirianni, Lars Witell, and Nancy Wünderlich. “Conducting Service Research That Matters.” Journal of Services Marketing 29, no. 6/7 (2015): 425–29.
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2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, Nancy Wünderlich, and Florian Von Wangenheim. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly 39, no. 1 (2015): 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters 26, no. 2 (2015): 127–39.
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2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” In Proceedings of the 39th Annual Macromarketing Conference, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “ Interdependent Relationships Between and among Service Providers and Customer Collectives.” In Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann, Jan H, Nancy Wünderlich, and Heiner Evanschitzky. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing 90, no. 1 (2014): 111–18.
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2013 | Journal Article | LibreCat-ID: 5715
Wünderlich, Nancy, Florian V Wangenheim, and Mary Jo Bitner. “High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.” Journal of Service Research 16, no. 1 (2013): 3–20.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, Florian v Wangenheim, and Nancy Wünderlich. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing 88, no. 3 (2012): 356–66.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann, Jan H, Nancy Wünderlich, and Marcus S Zimmer. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review 64, no. 2 (2012): 141–65.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann, Jan H, Nancy Wünderlich, and Florian Wangenheim. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation 32, no. 2 (2012): 133–43.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, Jan H Schumann, Florian v Wangenheim, and Hartmut H Holzmüller. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft 81, no. 9 (2011): 977–1001.
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2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann, Sebastian, Nancy Wünderlich, and Florian v. Wangenheim, eds. Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand, 2010.
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2009 | Book | LibreCat-ID: 5721
Wünderlich, Nancy. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed. Wiesbaden: Springer Gabler, 2009.
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