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58 Publications
2018 | Conference Paper | LibreCat-ID: 46677
Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” In 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46676
Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” In ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
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| DOI
2017 | Conference Paper | LibreCat-ID: 46679
Garnefeld, I., Eva Böhm, and L. Feider. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns (Ausgezeichnet Mit Best Paper Award).” In 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat
2017 | Conference Paper | LibreCat-ID: 46680
Cramer, C., Eva Böhm, and A. Eggert. “Service Awards: Do They Help or Harm in Case of a Service Failure?” In 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
LibreCat
2017 | Journal Article | LibreCat-ID: 46638
Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Böhm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management 66 (2017): 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015.
LibreCat
| DOI
2017 | Journal Article | LibreCat-ID: 46639
Eggert, Andreas, Eva Böhm, and Christina Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management 28, no. 3 (2017): 476–98. https://doi.org/10.1108/josm-11-2016-0306.
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| DOI
2016 | Conference Paper | LibreCat-ID: 46684
Böhm, Eva, C. Backhaus, A. Eggert, and T. Pitsis. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46683
Cramer, C., Eva Böhm, and A. Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” In 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46681
Eggert, A., Eva Böhm, and C. Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” In International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., Eva Böhm, and A. Eggert. “The Service Award Paradox.” In 45rd EMAC Annual Conference, Oslo, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46663
Böhm, Eva, C. Backhaus, A. Eggert, and T. Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, (Ausgezeichnet Mit Best Paper Award) 3, no. 1–2 (2016): 128–49.
LibreCat
2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., Eva Böhm, and L. Feider. “Retourenmanagement zur Steigerung des Kundenwerts.” In Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther, S. Helm, and A. Eggert, 2nd ed., 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management 60, no. 1 (2016): 101–11. https://doi.org/10.1016/j.indmarman.2016.04.007.
LibreCat
| DOI
2015 | Conference Paper | LibreCat-ID: 46686
Feider, L., I. Garnefeld, and Eva Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46688
Eggert, A., Eva Böhm, and C. Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46687
Böhm, Eva, A. Eggert, H. Terho, W. Ulaga, and A. Haas. “Recognizing Value Creation Opportunities in Business Markets.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 46685
Eggert, A., Eva Böhm, and C. Cramer. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” In 44th EMAC Annual Conference, Leuven, 2015.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46695
Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In 43rd EMAC Annual Conference, Valencia, 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 46692
Kanuri, V., Eva Münkhoff, and L. K. Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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