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93 Publications
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2019 | Journal Article | LibreCat-ID: 41294
Steinhoff, Lena, et al. “Online Relationship Marketing.” Journal of the Academy of Marketing Science, vol. 47, no. 3, Springer Science and Business Media LLC, 2019, pp. 369–93, doi:10.1007/s11747-018-0621-6.
LibreCat
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2019 | Journal Article | LibreCat-ID: 41309
Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, vol. 83, no. 5, SAGE Publications, 2019, pp. 115–32, doi:10.1177/0022242919860802.
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2019 | Journal Article | LibreCat-ID: 41339
Garnefeld, Ina, et al. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science, vol. 47, no. 4, Springer Science and Business Media LLC, 2019, pp. 595–616, doi:10.1007/s11747-019-00653-x.
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2018 | Journal Article | LibreCat-ID: 48526
Hubner-Benz, Sylvia, and Matthias Baum. “Effectuation, Entrepreneurs’ Leadership Behaviour, and Employee Outcomes: A Conceptual Model.” International Journal of Entrepreneurial Venturing, vol. 10, no. 4, 383, Inderscience Publishers, 2018, doi:10.1504/ijev.2018.093917.
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2018 | Journal Article | LibreCat-ID: 31807
Balsmeier, Benjamin, et al. “Machine Learning and Natural Language Processing on the Patent Corpus: Data, Tools, and New Measures.” Journal of Economics & Management Strategy, vol. 27, no. 3, Wiley, 2018, pp. 535–53, doi:10.1111/jems.12259.
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2018 | Journal Article | LibreCat-ID: 41340
Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science, vol. 46, no. 6, Springer Science and Business Media LLC, 2018, pp. 1133–47, doi:10.1007/s11747-018-0600-y.
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2018 | Working Paper | LibreCat-ID: 47089
Achtnicht, Martin, et al. Die “Diesel-Debatte”: ökonomische Handlungsempfehlungen an die Politik. 2018, pp. 574–77, doi:10.1007/s10273-018-2333-4.
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2017 | Journal Article | LibreCat-ID: 47913
Reimsbach, Daniel, et al. “Integrated Reporting and Assurance of Sustainability Information: An Experimental Study on Professional Investors’ Information Processing.” European Accounting Review, vol. 27, no. 3, Informa UK Limited, 2017, pp. 559–81, doi:10.1080/09638180.2016.1273787.
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2017 | Journal Article | LibreCat-ID: 46639
Eggert, Andreas, et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, vol. 28, no. 3, Emerald, 2017, pp. 476–98, doi:10.1108/josm-11-2016-0306.
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2016 | Journal Article | LibreCat-ID: 4690
Gorbacheva, Elena, et al. “The Role of Gender in Business Process Management Competence Supply.” Business and Information Systems Engineering, no. 3, 2016, pp. 213--231, doi:10.1007/s12599-016-0428-2.
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2016 | Journal Article | LibreCat-ID: 4692
Müller, Oliver, et al. “Towards a Typology of Business Process Management Professionals: Identifying Patterns of Competences through Latent Semantic Analysis.” Enterprise Information Systems, no. 1, 2016, pp. 50--80, doi:10.1080/17517575.2014.923514.
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2016 | Journal Article | LibreCat-ID: 4951
Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research, vol. 69, no. 7, Elsevier, 2016, pp. 2424--2431.
LibreCat
2016 | Journal Article | LibreCat-ID: 47912
Oll, Josua, et al. “Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys.” Business & Society, vol. 57, no. 1, SAGE Publications, 2016, pp. 26–59, doi:10.1177/0007650316645337.
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2014 | Conference Paper | LibreCat-ID: 4474
Brahm, Taiga, and Tobias Jenert. The Crucial First Year: The Development of Students’ Motivation at a Business School-a Mixed Methods Study. 2014.
LibreCat
2014 | Journal Article | LibreCat-ID: 4695
Debortoli, Stefan, et al. “Comparing Business Intelligence and Big Data Skills: A Text Mining Study Using Job Advertisements.” Business and Information Systems Engineering, no. 5, 2014, pp. 289--300, doi:10.1007/s12599-014-0344-2.
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2014 | Journal Article | LibreCat-ID: 4696
vom Brocke, Jan, et al. “How In-Memory Technology Can Create Business Value: Lessons Learned from Hilti.” Communications of the Association for Information Systems, 2014, pp. 151--167, doi:10.17705/1CAIS.03407.
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2014 | Journal Article | LibreCat-ID: 47906
Hahn, Rüdiger, and Daniel Reimsbach. “Are We on Track with Sustainability Literacy?” Journal of Global Responsibility, vol. 5, no. 1, Emerald, 2014, pp. 55–67, doi:10.1108/jgr-12-2013-0016.
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2014 | Journal Article | LibreCat-ID: 47908
Hauschild, Bastian, and Daniel Reimsbach. “Modeling Sequential R&D Investments: A Binomial Compound Option Approach.” Business Research, vol. 8, no. 1, Springer Science and Business Media LLC, 2014, pp. 39–59, doi:10.1007/s40685-014-0017-5.
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2014 | Journal Article | LibreCat-ID: 41296
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, Springer Science and Business Media LLC, 2014, pp. 88–107, doi:10.1007/s11747-014-0405-6.
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2013 | Journal Article | LibreCat-ID: 20863
Schlueter, Tobias, and Sönke Sievers. “Determinants of Market Beta: The Impacts of Firm-Specific Accounting Figures and Market Conditions.” Review of Quantitative Finance and Accounting (VHB-JOURQUAL 3 Ranking B), no. 3, 2013, pp. 535–70, doi:10.1007/s11156-013-0352-1.
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